Volkswagen of America closed 2010 with the best overall sales since 2003

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HERNDON, Va., January 4, 2011 -- Volkswagen of America, Inc. today reported that December 2010 marked a 17 percent increase over prior year sales for the entire line of vehicles. In addition, 2010 achieved a 20 percent increase over 2009 total year sales. Increased sales numbers resulted in best annual sales since 2003 and best December sales since 2005.

 

With the growing popularity of Volkswagen's SUV models, the Tiguan achieved its best month ever, selling 2,551 vehicles, a 42 percent increase from the same month last year. Bolstered by the all-new model, the Volkswagen Touareg ended the year positively with a 68 percent increase compared with to 2009. Other top selling vehicles included the Jetta with a 34 percent increase, Golf with a 72 percent increase and Routan with a 50 percent increase compared to December 2009.  The all-new Jetta, Touareg and Tiguan along with the Jetta Sportwagen, Golf and GTI the 6 Volkswagen models that earned the prestigious Insurance Institute for Highway Safety's (IIHS) TOP SAFETY PICK award for 2011the highest rating possible from the non-profit safety research organization.

 

Volkswagen's impressive line-up of TDI Clean Diesels fared well again in December with Golf selling 56 percent of its models as TDI and the all-new Touareg selling 35 percent as TDI. Overall, 22 percent of Volkswagen models were sold with TDI Clean Diesel engines.

 

"The Volkswagen team is proud to end 2010 on a positive note, receiving the great IIHS news and achieving record sales numbers not only for specific models but for the best total year sales since 2003," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "As we saw last month, our minivan and SUVs continue to be popular among U.S. consumers as does the all-new Jetta with its long-list of standard features and attractive price. As we move into the 2011, we look forward to continuing this positive sales trend with the introduction of some of the best Volkswagen models ever, including the New Midsize Sedan to be built in Chattanooga, Tennessee, and the all-new 2012 Beetle."

 

Volkswagen of America, Inc.

 

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia.  It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.  Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker.  Volkswagen sells the Eos, New Beetle, New Beetle Convertible, Passat, Passat Wagon, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers.  All 2011 Volkswagens come standard-equipped with Electronic Stabilization Program.  This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt.

 

VW-U.S. Snapshot

 

       

YEAR-TO-DATE

 

Dec 10 Actual

Dec 09 Actual

Yr/Yr % change

Dec 10
YTD Actual

Dec 09
YTD Actual

Yr/Yr % change

Rabbit/Golf

1,333

775

72.0%

14,531

7,681

89.2%

GTI A5/A6

1,069

1,198

-10.9%

13,755

7,932

73.4%

R32

-

-

N/A

-

139

-100.0%

Total Rabbit/Golf/GTI/R32

2,402

1,973

21.7%

28,286

15,752

79.6%

Jetta Sdn

10,523

7,863

33.8%

97,448

90,208

8.0%

SportWagen A5/A6

2,472

2,370

4.3%

25,765

18,219

41.4%

Total Jetta

12,995

10,233

27.0%

123,213

108,427

13.6%

New Beetle - Coupe

253

385

-34.3%

11,874

9,581

23.9%

- Convertible

320

292

9.6%

4,663

4,504

3.5%

Total  New Beetle

573

677

-15.4%

16,537

14,085

17.4%

Eos

359

450

-20.2%

6,690

7,204

-7.1%

Passat Sdn

179

592

 

-69.8%

10,168

8,824

15.2%

Wgn

 

43

208

-79.3%

2,329

2,314

0.6%

Total Passat

222

800

-72.3%

12,497

11,138

12.2%

CC

2,712

3,149

-13.9%

27,987

23,872

17.2%

Tiguan

2,551

1,793

42.3%

20.946

13,903

50.7%

Touareg

806

479

68.3%

4,713

4,392

7.3%

Routan

1,247

833

49.7%

15,961

14,681

8.7%

             

TOTAL

23,867

20,387

17.1%

256,830

213,454

20.3%

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