Audi at CES: Connectivity Leader of the Digital Revolution in the Automobile

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·         Audi Chairman Rupert Stadler delivers keynote address at the world’s largest tradeshow for consumer electronics in Las Vegas


Audi is hard at work on electronics systems for the automotive world of tomorrow: At the Consumer Electronics Show (CES) taking place January 6–9, 2011, in Las Vegas, Nevada, the Brand with the Four Rings is setting off a veritable fireworks display of innovative ideas. The broad spectrum encompasses infotainment as well as driver assistance systems for improving traffic safety and efficiency. In his keynote speech delivered at the opening of the tradeshow, Rupert Stadler, Chairman of the Board of Management of AUDI AG, outlined his vision for future developments by the brand.


Audi will continue to expand its leadership role – its engineers are hard at work developing the technologies of tomorrow. A major area of activity is total control systems. These include the next- and next-but-one-generation MMI concepts, freely programmable instrument clusters and attractive advances in the head-up display, for instance.


Audi has created a new hardware platform – the Modular Infotainment System (MIS) – and a joint venture company called GmbH is developing custom software packages for it. In his keynote speech, Audi CEO Rupert Stadler stated: “Our plan is to integrate the best technologies from the best partners available and adapt these for the automotive world. And we intend to pick up the pace of innovation even further.”


Already today the new model lines from Audi stand out for the intelligent connection of their electronic systems. In the future, the Brand with the Four Rings plans to also fully connect its cars with the outside world – with the Internet, with the traffic infrastructure and with other vehicles.


An Audi “connected car” would require virtually no local data backup within the vehicle; it would pull all its information – from music to navigation – from servers on the Internet via UMTS and, coming soon, via LTE. In this way, it would become a part of the data world of tomorrow.


One result of this new connectivity might even be autonomous driving. Using new cameras and Car-to-X communication, an Audi of the future could move autonomously when the driver wants it to, in stop-and-go traffic, for instance.


These new infotainment solutions will be especially fascinating when combined with electric and hybrid drives. Audi is working intensely to develop new, innovative concepts in this field of technology as well. To showcase its expertise here, Audi is exhibiting its plug-in hybrid concept car, the Audi e-tron Spyder, in Las Vegas.


The new, multifaceted approach to electronics development at Audi encompasses the areas of operation and display technology and the architecture of the infotainment modules alike, and integrates new hardware and software solutions. For many of its projects, Audi has an excellent partner to rely on – chip specialist NVIDIA.


“German engineering meets Silicon Valley” defines the partnership that Audi has maintained with NVIDIA Corporation for a number of years. The electronics company based in Santa Clara, California, provides graphics processors for many of Audi’s model lines, placing Audi well ahead of the competition in the area of infotainment. Innovations such as the world’s first integration of Google Earth navigation and the elegant graphics in the A8, A7 and the new A6 were made possible through the use of NVIDIA technology.



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