BMW Launches Customer Video Portal: Consumers can Watch Production of Their Custom-Made BMW X3

Written By:
Photography by:

Woodcliff Lake, NJ – January 19, 2011…  Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.

“Customization is essential to the new BMW X3.  With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW deliver X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.

Available this month, the new BMW X3 builds on the success of its first generation counterpart, offering drivers increased space, functionality, efficiency and comfort. The first BMW X model to be equipped with electro-mechanical power steering as standard equipment, the vehicle also offers owners the option of Dynamic Driving Control and BMW ConnectedDrive driver assistance systems.

 

Comments

BMW Concept M4 Coupe
BMW Concept M4 Coupe

BMW Concept M4 Coupe, exclusively developed for this model, continues with BMW M’s design language – strong in character, emotional and extremely dynamic...

BMW Motorsport completes its preparations for the DTM season
BMW Motorsport completes its preparations for the DTM season

The stage is set for the start of the DTM season in Hockenheim (DE) on 5th May, which is eagerly awaited by drivers, teams and fans alike...

BMW Concept X4 latest chapter in the Sports Activity Coupe story
BMW Concept X4 latest chapter in the Sports Activity Coupe story

Every BMW SAV has been a trailblazer. The world premiere of the first BMW SAV (the BMW X5) in 1999 saw the BMW Group create the Sports Activity Vehicle (SAV) segment – one in which BMW SAVs remain the market leaders...

EuroCar News on youTube Follow eurocarnews on Twitter