Audi launches car assembly in Indonesia

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·         Around 2,700 Audi A4 and A6 cars will leave the assembly lines in Jakarta by 2015

·         The carmaker wants to strengthen its position in South-East Asia

Audi has launched car manufacturing operations in Indonesia. The German premium carmaker is working with INDOMOBIL/Garuda Mataram Motor to assemble Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta. Around 2,700 cars will be assembled there by 2015, including 2,000 Audi A4 models, for the Indonesian market. The first A4 and A6 models were delivered to Indonesian customers in January.

Audi is stepping up the pace in Asian markets. “After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG. As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. “We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy,” Dreves said.

In total around 2,700 A4 and A6 cars will be built in Jakarta by 2015.  At first Indonesian customers will be served by three Audi sites in the country. In the future, the company wants to expand its dealership network and strengthen its position in ASEAN countries, where Audi is considered the fastest-growing premium brand.

The Indonesian car market is forecast to grow by 15 percent this year, while sales in the premium segment are expected to double over the next five years.

 

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