Has the time come , are the super rich and powerful willing to go electric?

Written By:
Photography by: Rolls-Royce Motors Cars
102EX Phantom Experimental Electric
102EX Phantom Experimental Electric Source Rolls-Royce Motors Cars
Image Gallery
102EX Phantom Experimental Electric 102EX Phantom Experimental Electric 102EX Phantom Experimental Electric Dashboard

At the 2011 Geneva Motor Show on March 1st, Rolls-Royce Motors Cars will unveil the world first battery powered ultra luxurious 102EX, better known as the Phantom Experimental Electric (EE).  The 102EX for Rolls Royce is only an exploration into alternative drivetrain technology with no current plans for production.

The real goal of the 102EX is to see the viability of this type of alternative drive train and get feedback from media, enthusiasts, the general public and current owners during its global tour that stops over in Europe, the Middle East, Asia and North America.

While I applaud Rolls-Royce Motors Cars for delving into alternative technologies, the electric vehicle just seems like jumping on the bandwagon a little late. It is my opinion that if you want to build a sustainable ultra luxe vehicle, try one that runs on bio-fuels first. Don't get me wrong  with a Rolls Royce pedigree, the 102EX will most likely be impressive, I just don't see those with means dealing with the downsides of the electric vehicle- the constant need to charge and being tethered to outlet. Plus, the need to come up with a catchier name than the PEE, I mean, the EE.   - Tony G.

The Official Rolls-Royce Motor Cars Press Release dated February 20th, 2011

Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011.  The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers.  With 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”



Rolls-Royce Wraith
Rolls-Royce Wraith

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marquee also presents a uni...

Rolls-Royce Motor Cars today celebrates 10 Years of Excellence
Rolls-Royce Motor Cars today celebrates 10 Years of Excellence

On 1 January 2003 the Home of Rolls-Royce officially opened for business and the first car was presented to its delighted customer at one minute past midnight....

Rolls-Royce Motor Cars presents Art Deco at Paris Auto Show
Rolls-Royce Motor Cars presents Art Deco at Paris Auto Show

Taking inspiration from one of the defining movements of the 20th century, Rolls-Royce Motor Cars proudly presents a selection of Ghost and Phantom family cars that celebrate the Art Deco era....

EuroCar News on youTube Follow eurocarnews on Twitter