The Evora customized in collaboration with Mansory is an “Individualization Concept Car”. It showcases the scope of future Lotus customization projects and will act as a test-bed for a new individualization strategy by Lotus. This strategy will result in a customization program that is largely based on customer feedback and will reflect our new market-driven approach of developing and designing cars.
The Lotus Mansory Cooperation
As an expert in high-end customization with first-hand experience of customer requirements in this segment, Mansory was a natural choice for Lotus. Mansory provides valuable insights and an intuitive feeling for this specific business area. As a producer of state-of-the-art carbon components and customized interiors Mansory also provides the technical knowledge and process skills to support Lotus in this highly specialized area.