BMW is back in Hollywood with Mission: Impossible – Ghost Protocol

Written By:
Photography by: BMW Group USA
BMW Vision concept in Mission: Impossible
BMW Vision concept in Mission: Impossible Source BMW Group USA
Image Gallery
BMW Vision EfficientDynamics concept vehicle BMW Vision concept in Mission: Impossible BMW Vision EfficientDynamics concept vehicle BMW Vision concept in Ghost Protocol

Munich/Los Angeles - June 30, 2011...  Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible - Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

“We are extremely appreciative of the incredible support BMW provided to our filmmakers and production teams as they traveled the world making the movie”, commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures.

Having provided vehicles for outstanding film projects, TV productions, etc. for more than 35 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications.

“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release mid of December 2011.

Comments

BMW Concept M4 Coupe
BMW Concept M4 Coupe

BMW Concept M4 Coupe, exclusively developed for this model, continues with BMW M’s design language – strong in character, emotional and extremely dynamic...

BMW Motorsport completes its preparations for the DTM season
BMW Motorsport completes its preparations for the DTM season

The stage is set for the start of the DTM season in Hockenheim (DE) on 5th May, which is eagerly awaited by drivers, teams and fans alike...

BMW Concept X4 latest chapter in the Sports Activity Coupe story
BMW Concept X4 latest chapter in the Sports Activity Coupe story

Every BMW SAV has been a trailblazer. The world premiere of the first BMW SAV (the BMW X5) in 1999 saw the BMW Group create the Sports Activity Vehicle (SAV) segment – one in which BMW SAVs remain the market leaders...

EuroCar News on youTube Follow eurocarnews on Twitter