Continental Tire will become the Official Tire of Watkins Glen International Raceway, (WGI). The Watkins Glen sponsorship is the third part of a strategy to aggressively advance Continental Tire within the U.S. market. The addition of this sponsorship also reaffirms the company's commitment to GRAND-AM road racing series.
Under the agreement, Continental will be the race title sponsor for the GRAND-AM Continental Tire Sports Car Challenge races at WGI, June 6-7; the race will be known as Continental Tire 150.
Continental will have a yearlong signage presence at every event at Watkins Glen International Raceway, including those of all sanctioning bodies. The package also includes generous promotional and VIP/hospitality opportunities at Grand Am events; rotating public address announcements and large screen video displays; and Continental logo identification and brand recognition in selected pre-event promotional collateral and publicity pieces which may include tickets, brochures, direct mail, event posters, fan guides, race programs, press releases and the racetrack's website.
"As the title sponsor and official tire of the Continental Tire Sports Car Challenge, and expanding to the official tire of the Rolex series in 2011, Continental Tire has demonstrated our commitment to the Grand AM Road Racing Series and the growth of the Continental brand in the U.S.," said Travis Roffler, director of marketing, Continental Tire. "Watkins Glen is a world-class racing facility, and we are proud to be the official tire of this historic race track."
About Continental Tire
Continental Tire is a division of the Continental Corporation, and offers a complete premium line of ultra-high performance, passenger and light truck tires that instill confidence and a passion for driving. Continental tires are fitted as original equipment on many of the world's finest automobiles. Learn more about Continental Tire by visiting us at www.continentaltire.com
With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries.