MY2011: Enhanced Performance and Efficiency, Value Packages and No Price Increase.

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The 2011 BMW 1 Series Coupe goes on sale this April with several improvements.  In addition to the Value and Convenience Packages described above, the Cold Weather Package has been enhanced with a heated steering wheel and the retail price has been increased $150 from $600 to $750. A Harman Kardon Surround Sound System replaces the HiFi System Professional with no change in retail price ($875). In line with the very sporty nature of the 135i Coupe/Convertible, the 7-speed Double Clutch Transmission (DCT) replaces the STEPTRONIC automatic transmission with an option price of $1,575. The STEPTRONIC 6 speed automatic transmission will continue to be available on the 128i Coupe/Convertible for a retail price of $1,375.

Base MSRP (including $875 Destination & Handling) for all the 1 Series models remain unchanged for MY2011. The 128i Coupe and 135i Coupe start at $30,025 and $36,925, respectively. The 128i Convertible and 135i Convertible start at $35,075 and $41,225, respectively.

 

Highlight: Expansion of “Value Packages” for 1 Series Model

 

In 2009, BMW introduced a “Value Package” – a $0.00 (No Charge) option that included leather upholstery and the integrated iPod adapter on the 5 Series and 328i/xi Sedans.  As expected, the Value Package proved to be very popular, and as such, the concept is being extended to 128i, 135i Coupe & Convertible.

 

Highlight: New “Convenience Package” Available for 1 Series

 

Throughout 2009 BMW spent time talking to Dealers and Client Advisors about possible ways to improve our option offering and the value of our package structure.  Based on this feedback from Dealers and Client Advisors on, BMW has developed “Convenience Package” for the 1 Series for MY 2011.  This package brings considerable value to a number of options that share the theme of Convenience and are typically ordered together anyway.

 

Convenience Package for the retails for 128i Coupe & Convertible retails for $1,650 and includes: Alarm system, Comfort Access (keyless entry), Rear Park Distance Control, Xenon headlights

 

Convenience Package for the retails for 135i Coupe & Convertible retails for $1,000 and includes: Alarm system, Comfort Access (keyless entry), Rear Park Distance Control

 

Highlight: New Inline 6 Cylinder Twin-Scroll Turbo Engine (N55)

 

Beginning with MY2011 production, most models currently utilizing the twin turbo inline 6 cylinder N54 engine will switch to the new single twin-scroll inline 6 cylinder N55 engine.  The new engine shares the same aluminum block as the previous engine but now uses a new cylinder head with BMW VALVETRONIC combined with a single twin scroll type turbo to deliver faster response and more efficiency.  The performance figures remain the same at 300hp and 300 lb-ft torque but the efficiency improves by an impressive 7%. The new engine will be installed in the 135i Coupe and Convertible.

 

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