New two-year sponsorship will support key bicycling projects as part of Volkswagen’s Think Blue.® initiative to promote sustainable mobility and environmentally conscious lifestyles
At the Washington Auto Show today, Volkswagen of America, Inc. (VWoA) and the Bikes Belong Foundation, the nation’s leading advocacy organization for biking, announced a new two-year partnership to help develop biking-friendly communities, foster healthy lifestyles and create a cleaner environment. VWoA will donate vehicles and funding to support three core Bikes Belong advocacy and urban planning initiatives: Peopleforbikes.org , Safe Routes to School National Partnership (SRTSNP) and Bicycling Design Best Practices.
“Volkswagen’s commitment to environmental sustainability extends beyond our fuel-efficient vehicles and company practices,”said Jonathan Browning, president and CEO, Volkswagen Group of America. “We are extremely proud to be partnering with Bikes Belong to encourage biking and ensure that people of all ages can safely share the road, saving fuel and reducing pollution and traffic congestion.”
The sponsorship is part of Volkswagen’s Think Blue.® initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behavior. The Bikes Belong Foundation partnership also aligns with Volkswagen’s long-term commitment to encourage active lifestyles by endorsing cycling, running and triathlon events.
“We are thrilled to have a strong partner in Volkswagen, an innovative, forward-thinking automotive company that shares our commitment to sustainable mobility,”said Bruno Maier, vice president, Bikes Belong. “We are looking forward to this joint venture to help create safer roads for all people and help raise awareness of bicycling as a viable, eco-friendly mode of transportation.”
The partnership between Volkswagen and the Bikes Belong Foundation focuses on improving bicycling through advocacy, urban planning and strategic design across the three primary programs:
Peopleforbikes.org: Launched in 2010, Peopleforbikes.org is a movement to unite one million bicyclists of all riding abilities to urge policy makers to endorse cost-effective legislation that improves bike paths, lanes and trails nationwide. VWoA will provide four vehicles for a nationwide “road campaign” to encourage Americans to sign this pledge in support of bicycling and healthy lifestyles.
Safe Routes to School National Partnership (SRTSNP): VWoA’s funding will help bolster efforts to create safe opportunities for children to walk and bicycle to school, while also tackling critical issues related to health, traffic congestion, public safety and the environment.
Bicycling Design Best Practices: The program aims to create more bike-friendly communities across the United States by helping cities adapt the world’s best bike facility models, policies and state-of-the-art designs. VWoA will sponsor workshops and study tours to help implement proven projects that enhance the bicycling experience.