Volkswagen is proud to announce a yearlong calendar of experiences that celebrate fans of music, sports, lifestyle, and culture. To kick off the year, Volkswagen will be on the ground in Indianapolis on Game Day, partnering with Rolling Stone to host the Volkswagen Rock & Roll Fan Tailgate Party for 3,500 guests just three blocks from Lucas Oil Stadium at The Crane Bay.
The fan experience will feature live performances from Jane’s Addiction, The Roots, and Pete Wentz. Renowned chef John Besh will design and create a game day menu that reinvents classic, regional cuisines.
Taking Volkswagen’s fan celebration even further, legendary Hall of Fame quarterback Joe Montana, will make a guest appearance. In celebration of the 30th anniversary of “The Catch,” Joe will throw passes to eight lucky fans in the Volkswagen end zone in celebration of one of the most memorable moments in football history.
The Volkswagen fan experience continues after the tailgate ends as one lucky Volkswagen fan will win the opportunity to attend the game with the legend himself, Joe Montana, at Lucas Oil Stadium.
“I am grateful to be a part of such an honored moment in football history that still resonates with fans on its 30th anniversary. It means so much to share one of my favorite sports memories with the great fans that turned a catch into ‘The Catch,’”said Joe Montana, former San Francisco quarterback and three time Super Bowl™ MVP. “The Rolling Stone Volkswagen Rock & Roll Fan Tailgate Party is a fun way to relive an iconic moment of the Big Game and celebrate history in the making with football fans in Indianapolis.”
“Having Joe Montana at the Fan Tailgate Party takes the event to another level,”said Tim Mahoney, Chief Product and Marketing Officer for Volkswagen of America. “The Fan Tailgate Party is an ideal place for Volkswagen to celebrate with and for our fans – it’s our way of celebrating the Volkswagen enthusiasts who helped create our brand momentum.”
Throughout the Volkswagen fan experience, interactive engagements including photo and video booths and games will prompt fans to update and share their team spirit with friends and followers across major social media networks.
Volkswagen’s fan experience also includes shuttles from the airport to fans’ hotels. Additionally, premiums like free parking onsite will connect with Volkswagen owners driving into Indianapolis to attend the Fan Tailgate.
Volkswagen will also display two all-new Volkswagen Beetle models on center stage at the Fan Tailgate Party. The sporty 2012 Beetle, redesigned for only the second time in history, will be wrapped in colors to match the competing teams.
The Rolling Stone Volkswagen Rock & Roll Fan Tailgate Party kicks off Volkswagen’s one year partnership with Rolling Stone that will continue at other major music events throughout the year.