Video - 2010 Audi S4 Overview with Carter Balkcom

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Key Messages


·         The A4 product line is critical to Audi of America’s growth in the USA, and the S4 supports this by expanding the line’s sportiness.

·         The new S4 is a sports car offering an impressive driving experience, leading technologies, and every-day suitability.

·         Audi Drive Select (adjustable engine/throttle mapping, suspension damping, rear differential, and dynamic steering) is a benchmark in the segment and industry

·         All-new version of the 3.0 TFSI supercharged V6 provides excellent acceleration and efficiency in all driving situations.

·          New 7-speed S tronic dual-clutch transmission for faster precise gear changes.

·         quattro with new optional Sports Rear Differential enhances agility and control.

·         S4 will be offered exclusively as a sedan in the USA.

·         USA market launch is Fall 2009, as a 2010 model year vehicle.




·         S4-specific interior and exterior distinctive features include:

o   New rear LED lighting

o   Front/rear bumpers, including unique front grill

o   Trunk lid with integrated spoiler

o   Aluminum optic mirrors

o   Special 18” wheels standard with high performance tires

o   S4 brake calipers with logo

o   Sport seats with unique interior color offering

o   Black interior headliner

o   S4-badged steering wheel, aluminum door sill inlays, key fob, and gauge cluster

o   Brushed aluminum interior trim with available carbon fiber, wood, and stainless steel options

·         Typical Audi interior design is modern and sophisticated, with clear attention to detail.

·         S4 Aluminum-optic exterior accents include front and rear diffuser blades, mirror housings, and four exhaust pipes.




·         Modular Longitudinal Chassis architecture is the foundation for a benchmark sport sedan.

o   Extensive use of new ultra-high-strength steels increase rigidity of the body while also reducing weight.

o   Repositioned clutch / torque-converter allows more forward position of front axle.

·         Better agility and turn in

·         Better axle load distribution

·         Shorter front overhang

·         Longer wheelbase = more comfortable ride

o   Repositioned steering rack, lower and closer to the wheel carriers lowers center of gravity and provides more direct steering control/feedback.

o   Sporty proportions and muscular stance enhanced due to longer, wider, and lower dimensions.

o   Reduced front overhang adds to visual sportiness.


Powertrain and Performance


·         Standard power train will be the new 3.0 TFSI supercharged V6 mated to quattro® all-wheel drive

·         Transmission choices include a 6-speed manual gearbox and a new 7-speed S tronic dual clutch transmission.

·         3.0 TFSI V6 specifications:

o   FSI direct injection with intercooled supercharger

o   333hp – 325 lb-ft

o   0-60 mph 4.9 sec (USA est.)

o   Top speed 155 mph

·         Latest generation of quattro® all-wheel drive is employed, with asymmetric rear-biased torque split (40% front / 60% rear under nominal conditions).

·         New available quattro with sports rear differential dynamically varies torque between the rear wheels.

·         Fuel economy is significantly improved over previous generation S4 (approx. 25% on European tests)

·         Braking system is upgraded specifically for the S4.




·         MMI operating logic standard (with central display screen)

·         Audi Drive Select – varies the engine, transmission, steering, rear differential, and suspension damping characteristics to suit the driver’s preferences

·         Audi music interface – full iPod integration with the MMI system

·         Audi Intelligent Key – stores service information in the key

·         Advanced Key keyless entry and starting

·         Bluetooth hands-free telephone interfaceBi-xenon headlamps with Audi’s signature LED daytime running lights

·         Rear parking sensors with rearview camera

·         Electromechanical parking brake

·         New 3rd Generation MMI with hard-drive-based Navigation system, including voice    control

·         Audi Side Assist lane change assistant

·         Bang & Olufsen 505W 14-speaker sound system

·         Standard 6-speed manual and optional 7-speed S tronic dual-clutch automatic transmission with steering wheel shift paddles




Interior is 20mm longer, rear knee room increased by 36mm, leg room, headroom and shoulder room also increased.




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