Eterniti products will all offer hand-built and – where customers require it – bespoke specifications, whether in a high-performance sports car or an SUV.
In-house engineering and sourced-in technologies and parts will be of benchmark standard, and materials, whether leather and wood or futuristic composites, will be of the highest quality, and created by craftsmen and engineers with both traditional skills and state-of-the-art technologies.
Luxury is not only about the quality of the product, service and exclusivity. It is also about anticipating and providing what customers want but cannot get elsewhere.
Eterniti’s first car, the Artemis, is an expression of that, meeting an unmet need - for new levels of luxury, space and performance in an SUV – to create a new niche. With high-end luxury and huge performance in equal measure, plus exceptional exclusivity and choice of specification, the Artemis serves as three vehicles in one. It is the world’s first Super-SUV, and will come to market ahead of luxury SUV offerings from Bentley, Lamborghini, Maserati and, possibly, Aston Martin’s Lagonda brand.
Not only that, but its limousine-like rear cabin gives customers the option of being driven in chauffeured luxury or getting behind the wheel for a rewarding, driver-focused experience, something which is increasingly demanded by customers in the Asia-Pacific markets, especially China. An SUV’s relatively compact footprint and wheelbase, ride height, four-wheel drive and dynamic performance mean that it can offer driver appeal which a limousine cannot, practicality a supercar can only dream of, and everyday usability beyond the reach of both. This is especially true in many Asia-Pacific markets, where road quality outside the major cities can be poor and a rugged SUV is the only real option.
The Artemis is being shown in Beijing as an engineering prototype ahead of production start-up this summer.
A First Step
The Artemis is a first step for Eterniti. The company knows that it will take time to develop luxury vehicles which are completely designed in-house and fully reflect the Eterniti brand values, but future products will move the company strongly in that direction.
Meantime the Artemis is based on the most dynamic version of the latest generation of Porsche’s Cayenne Turbo, the most capable and advanced SUV in the industry. The platform is not only of the highest quality but is thoroughly proven and with a drivetrain capable of delivering additional performance without compromising existing components and systems.
Indeed, few car brands even among the major OEMs now have stand-alone platforms: there is considerable technology sharing between VW Group’s brand stable for instance, and the Bentley SUV will be based on the VW Group large SUV platform. The Maserati will reportedly be based on a Dodge platform and the mooted Lagonda on a Mercedes-Benz G-Class. Elsewhere, one of the industry’s most significant new-brand launches, Tesla, has heavily based its only car to date on the Lotus Elise.
The Artemisis the result of a chassis-up rebuild, including the new, re-packaged interior, additional engine performance, carbon-composite body panels and carbon fibre aerodynamics features, and suspension tuning. The principle behind the car might be compared to what Alpina does with BMWs, only with interior specification more akin to a Maybach – except that, in addition, the skin of the Hemera is almost completely new, with only the pillars and the roof line being original.
Luxury and Interior
The interior of the Artemis is a large part of the story, especially the rear cabin. It is not only re-trimmed but re-engineered and repackaged to provide additional rear legroom of up to 100mm, creating the first SUV suitable for chauffeured transport.
As well as moving the line of the rear seats backwards, the configuration is entirely new, with two individual seats separated by a central console. The seats are multi-functional and fully electric, with fore, aft and recline controls, lumbar supports, heating and cooling, and a footrest.
Individual iPad holders which reveal electronically are concealed in the front seat-backs. An iPhone dock will connect to a choice of high-end audio and entertainment systems. All rear cabin features are operated by controls in the new console, which also houses a drinks chillier.
The seats are trimmed in highest-quality bespoke leather predominantly sourced from Italy. The leather is complemented by a bespoke alcantara roof lining, lambswool rugs, and quilted faux-leather undercarpets and boot trim. Cars will be equipped with either a glass sunroof and starlight lining or a full-length glass panoramic roof.
All cars will also come with a communication management and navigation system and heated multi-function steering wheel.
Body, Technical and Performance
The body is made from advanced carbon-composite material, typically used in race car manufacture for light weight and strength.
A bespoke high-mounted full-width brake light with central chevron feature, carbon front splitter and rear diffuser - flanked by two large, flush, chrome-finished exhaust embellishers - provide further individuality, complemented by body jewellery including a back-illuminated chrome detail on both flanks.
With a width of 2055mm at the rear wheel arches, the Artemis has real physical presence, complemented by bespoke 23” wheels and 315/25 tyres. The length 4876mm and height of 1680mm combine with the width for a low, purposeful stance but with the ability to increase ground clearance by 110mm through the air suspension system, which also provides active management.
The technical team is able to call on ex-Formula 1 driver Johnny Herbert and sports car racer Tim Sugden as test drivers to prove test cars under extreme conditions. Eterniti has increased performance of the twin-turbo 4.8-litre V8 petrol engine from 500bhp to over 600bhp through remapping and induction improvements, resulting in a top speed in excess of 180mph (290kph) and acceleration from 0-100kph in around 4.5 seconds. Performance figures are subject to verification on completion of the test programme.
The team has also developed the springs, dampers, anti-roll system, wheels, tyres and ride heights to suit the new car, achieving exceptional dynamics, particularly with regard to turn-in, grip and traction, steering and overall balance, while retaining very good levels of ride comfort.
The transmission features an 8-speed semi-automatic gearbox with active all-wheel drive, electronically variable multi-plate clutch, automatic brake differential and anti-slip regulation. Suspension is double wishbone at the front and multilink at the rear. Braking is by internally ventilated disks all-round, with six-piston callipers at the front and four-piston callipers at the rear.
Buying and Owning
The Artemis is undergoing the final stages of testing and will be put into production from this summer.
The price for the high-specification launch model is the local currency equivalent of £210,000 plus local taxes in all markets except China, which will have a unique pricing strategy owing to its complicated car taxation regime. Eterniti’s London sales facility and atelier will be operational by July, the Taipei showroom by late summer and the Hong Kong hub shortly after. An Asia-Pacific sales team is already in place; contact details for enquiries and ordering can be found on the website, www.eternitimotors.com.
Customers will be able to specify their cars with unique combinations of trim and options chosen from around 15 exterior paints finishes and a choice of polished chrome, dark chrome or painted finishes.
There are 10 leather trim colours, with multiple patterning and stitching styles, including options for embossing, brogueing and embroidery. Choices of alcantara, five veneers including burr walnut, piano black and carbon fibre, help to create a unique interior for every car, and Eterniti staff will help build the right specification for every customer.
For those who want the ultimate in bespoke specifications Eterniti’s Nyx atelier will source any materials and parts to design and build a car to meet an individual customer’s most exacting demands.
Eterniti is committed to providing a first-class experience from the point of enquiry throughout the lifetime of ownership. Buyers will receive a full, two-year/100,000-mile warranty including two years’ servicing. The servicing and warranty work will be carried out through a ‘flying doctor’ service out of the UK and Asia-Pacific, and by dealers as they come on stream.
The company’s debut vehicle is a first step towards becoming a fully-fledged carmaker. The product plan includes a second Artemis derivative and plans for another SUV, and studies for a high-performance car which could form the basis of a racing programme are also being carried out.