Few weeks after the triple triumph in the German Touring Car Masters (DTM) is the appearance of BMW at the Essen Motor Show 2012 all about the sensational success in the comeback season. At the international tuning show the current range of BMW M product line is presented to performance - and also the success of the driver, team and manufacturers' championship celebration. The aftermarket products from the Original BMW Accessories program is a prime example of intensive technology transfer from motorsport. The offer from the drivetrain, suspension, aerodynamics and cockpit is currently expanding to other BMW models. Never experienced the audience at the Essen Motor Show from 1 until 9 December 2012, the world premiere of the BMW M Performance accessories for the new BMW 3 Series Touring (available from April 2013). For DTM racing touch and atmosphere on the approximately 480-square-meter exhibition stand also provides an attractive program. Visitors to the fair can, for example, in the "Pit Stop Challenge" put their hand at changing tires on a DTM racing car proved to secure or at one of the signings an original signature of the BMW DTM driver.
"The BMW M Performance Accessories suggests the bridge of our cars on the circuit to the sporting series models from BMW,"says DTM driver Martin Tomczyk. The DTM Champion in 2011 was in the last season at the driver of the BMW Team RMG used BMW M Performance Accessories M3 DTM for the overall victory for BMW in the manufacturers' standings. The BMW M Performance products are developed each specific model and, in close cooperation with the BMW M GmbH. For particularly performance-based and race-inspired BMW driver, this means that they will benefit from the choice of a BMW M Performance product of many years of experience and winning track record. In addition, it features BMW M Performance range of by authentic design and uncompromising premium quality.
The width of the offering for top performance at first hand is extended to the spring of 2013 again. At the Essen Motor Show 2012 for the first time the new BMW 3 Series Touring designed for the aftermarket products are introduced. The BMW 320d Touring is issued, for example, a BMW M Performance power kit fitted, which increases the maximum power of its 2.0-liter diesel engine from 135 kW/184 hp to 147 kW/200 hp. In addition, the five-door model with a decidedly sporty tuned suspension and a BMW M Performance BMW M Performance braking system. The 20-inch M light-alloy wheels performance of the Touring model have a double-spoke design and the hallmark BMW M Performance Bi-color look in Ferric Grey with high-sheen spokes fronts. To complement the model-specific exterior components of BMW M Performance in the interior of the BMW 3 Series Touring for racing flair will be provided. Other features include a BMW M Performance sports steering wheel with a racing display that. BMW M Performance stainless steel pedals, interior trim in Alcantara and carbon fiber, and many other interior components in carbon finish Here comes a new, porous carbon version is used, which harmonizes perfectly with its matt texture with Alcantara surfaces.
Equipped with the BMW M Performance products BMW 320d Touring is literally present in food on the racing line. The exhibition space is first designed in the style of a racetrack, where the models shown their place on a left-right chicane take with faithfully recreated curbs. Besides the new BMW 125i series so on a previous generation BMW 120d, a BMW 535i sedan and a BMW M3 Coupé - all equipped to the maximum extent with BMW M Performance products.
In the "pits" of the stand also a BMW M3 DTM is posted. He serves as a competitive vehicle for the "Pit Stop Challenge", where the participants will be possible for quick tire changes the original team kit from the DTM provided. For race workshop character of the exhibition area contribute numerous exhibits, the technical details of the BMW M Performance components show. An interactive configurator provides a detailed overview of each model-specific product selection. In BMW Accessories and Lifestyle Shop the latest range is offered at attractive trade conditions. Visitors to the Essen Motor Show can also secure a coupon, given them for the accessories that they buy at participating BMW dealers and service partners a discount.
With the appearance at the Essen Motor Show 2012, BMW is the continued commitment that started last year at this show with many new attractions. Already last year, the racing-inspired accessories for BMW models offer the fans of both the individual and sporty cars had been very well received. Also this year, the Essen Exhibition Centre is an international meeting point for exhibitors and visitors who shared an intense passion for motorsport. The 45th Edition of the fair, the organizers expect around 340,000 visitors.
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