MINI John Cooper Works at the Essen Motor Show 2012th

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Enthusiasm for extremely sporty driving fun and individuality leads visitors to the Essen Motor Show from 1 until 9 December 2012 on the fairgrounds at Grugapark. In Hall 3.0, they can learn how to MINI, the epitome of agility and distinctive style in the small car segment, on the same high quality as authentic way can bring in top shape: With accessories products from John Cooper Works. At the Essen Motor Show 2012, the current program developed with extensive racing expertise retrofit components from the drivetrain, suspension, aerodynamics and the interior is presented. For an exciting encounter with the integrated under the umbrella MINI John Cooper Works brand it also provides the program with a spectacular multi-media campaigns, and other visual and musical highlights.

Accessory range of John Cooper Works MINI warrants to the driver of a targeted increase of the performance characteristics of their vehicles first hand. The John Cooper Works logo not only guarantees decades of racing experience, but also for an equally long-standing relationship with MINI. The name of the legendary sports car constructor John Cooper was already on the classic Mini for success on the racetrack and maximum riding fun on the road. Today's product portfolio includes both a John Cooper Works has now grown to six vehicle models offer a wide range of compatible accessories for retrofitting, which promotes the athletic talents of the MINI and more visually underscores.

On the Essen Motor Show, the variety of accessories product range of John Cooper Works, among other things based on a MINI Cooper S will be demonstrated, which is aligned in the exterior and in the interior, and further including in the areas of powertrain and chassis for racing-oriented performance.

The technical details of available components for all MINI models will be illustrated with the help of exhibits and a spectacular multimedia show with 3-D effects.

A whole new way to bring individuality to express manages the collection of accessories from the product line MINI RAY, which is the example of a MINI Countryman first introduced throughout Germany. MINI RAY brings with stylish decor elements color on the gray asphalt. Made of high quality materials components are offered in six specially designed for the MINI RAY product line colors. Besides Green and Lemon Yellow Alien, Vitamin Orange, Energy Pink, Shocking Blue and White Flash are available. The food shown in the MINI Cooper SD Countryman with ALL4 all-wheel drive combined with a body paint in Light White with MINI RAY mirror caps MINI MINI RAY RAY decorative strips and side indicator surrounds, put the powerful accents of color exclusive Alien Green. The new product line also includes hub caps and badges for the front grille and the interior.

The MINI RAY matching accessories as well as the offerings of the John Cooper Works in terms of design, quality and safety of the exceptionally high standards of the BMW Group. Their conditioning has no influence on the rules of each vehicle warranty. Sales and installation via the MINI dealer network that. MINI outlets and the MINI Service

After a successful debut last year, also the appearance of the John Cooper Works at the Essen Motor Show 2012 is the close contact with an interested in sportiness, individuality, and premium quality audience. The Essen show is considered busiest motor show of the year in Germany, the organizers expect around 340,000 visitors. On the exhibition stand attractive offers from the Original MINI Accessories and MINI Lifestyle program are available to fair conditions. In addition, visitors will receive coupons for discounts on purchase of MINI accessories products at participating MINI dealers and service partners.

For appropriate greeting the fans of particularly sporting cars provides an exceptional athlete with the John Cooper Works logo. The outdoor area is a MINI John Cooper Works GP is posted. The 160 kW/218 hp, equipped with a clenched racing technology two-seater receives the audience in a cage, which carries the inscription "Caution, snappy". Carefully preserved is the fastest MINI ever built, but also for another reason. The MINI John Cooper Works GP is not only extremely strong spurt, but also extremely rare, because it is produced in a limited edition of only 2000 units.

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