The winner of the first Volkswagen “Think Blue. World Championship.” on U.S. soil crossed the finish line in Los Angeles, Calif. today. In a two-day competition, the 18 best international drivers took fuel-efficient driving to a higher level, achieving a range of 49.9 mpg with the brand new Jetta Hybrid.
The winners from the 2012 national championships from all over the world competed in a one-of-a-kind rally: driving from San Francisco to Santa Monica, their goal was to achieve the lowest fuel consumption and also demonstrate their knowledge of ecological sustainability.
On the 402-mile course through California, the participants experienced the new Jetta Hybrid and its different driving modes: from city streets to the curvy Pacific Coast Highway and freeways. The difficult course challenged everyone’s knowledge about fuel-efficient driving, while getting the most out of hybrid technology that combines electric and gas power.
At the L.A. Auto Show, starting Wednesday, November 28th, the winner, Frank Zauft from Germany, will be officially honored and the new Jetta Hybrid will be introduced to the U.S. market.
“This international competition in fuel-efficient driving showed that eco-conscious driving behavior can be really fun,”said Marketing Director Jürgen Stackmann. “It conveys perfectly the spirit of ‘Think Blue.,’ inspiring and enabling everyone to join us in changing everyday driving behavior in a way that is easy and fun.”
During the event, the drivers also had to master several tasks relating to ecological sustainability and “Think Blue.”. For example, board games challenged the participants to find the most ecological and economical approach to use renewable energy at a factory – just like the concept of the “Think Blue. Factory.”, Volkswagen’s approach to reduce factory emissions by 25 percent by 2018.
The “Think Blue. World Championship.” is an integral part of “Think Blue.”, the attitude of Volkswagen towards ecological sustainability. For this Championship, a Carbon Footprint was calculated in co-operation with Climate Partner in order to make the event climate neutral.
The Carbon footprint includes all relevant emission sources, most notably travel, accommodation, catering, logistics and mobility, as well as the greenhouse gas emissions that result from the competition itself. Through explicit selection of sustainable catering and accommodation options, Volkswagen managed to reduce carbon emissions already prior to the event. Volkswagen decided to offset the associated greenhouse gas emissions together with Climate Partner through a Gold Standard certified carbon offset project located in Ceará, Brazil.