- Demand for best-selling A4/S4 models rose nearly 21% for the month
- Audi Q5 and A5/S5 models continued to show consumer appeal
- TDI clean diesel models made up nearly half of all A3 and Q7 sales
Audi today reported its February U.S. sales rose 33.6% from a year earlier, led by strong demand for the brand’s best-selling A4/S4 models and the continuing popularity of the Audi Q5 crossover, TDI clean diesel technology and the sporty A5/S5 models.
For the month, Audi recorded 6,216 sales compared to 4,653 in February 2009. Through the first two months of 2010, Audi sales increased 35.7% to 12,726 cars and SUVs from 9,375 vehicles sold over the same period in 2009.
“Audi continues to build on the positive
Among the signs of Audi sales momentum in February:
The cornerstone of Audi sales – the A4/S4 lineup – turned in a solid month with sales increasing 20.8% from February 2009. February 2009 A4 sales included the A4 cabriolet, which was discontinued last year when the convertible model moved to the A5/S5 lineup.
- TDI clean diesel demand continued to outpace expectations. In February, the Audi A3 TDI constituted 56% of total A3 sales, while the Q7 TDI made up 40% of total Q7 sales. Original forecasts called for TDI models to equal 18-20% of the sales mix for both models. Combined TDI mix for the two models offering the fuel-efficient technology comes to 49% of total sales. Sales of the A3 lineup rose 126% in February – two months after the A3 TDI won the 2010 Green Car of the Year award at the Los Angeles Auto Show.
- The Q5 crossover maintained its strong sales pace from last year and finished as the second-best selling model in the Audi lineup in February despite tight inventories. Inventories of unsold Q5 models stood at a lean 19 days’ supply for the month. Typically a 60 days’ selling rate is considered average in the automotive industry.
- Sales of the popular A5 coupe rose 41% from February 2009 levels. Overall A5 sales increased 108.3% because of the addition of new cabriolet models late last year.
The inventory of unsold vehicles for Audi in the
Audi Certified Pre-Owned (CPO) sales fell 27.2% in February from a year earlier largely due to tight supplies of used Audi vehicles.
ABOUT AUDI
Audi of America, Inc. and its 270
|
AUDI US SNAPSHOT |
|
|
|
-----YEAR TO DATE----- |
||
|
Model Line |
Feb-10 Actual |
Feb-09 Actual |
Yr/Yr % change |
Feb-10 YTD Actual |
Feb-09 YTD Actual |
Yr/Yr % change |
|
A3 |
434 |
192 |
126.0 |
902 |
419 |
115.3 |
|
A4 |
2,660 |
2,202 |
20.8 |
5,423 |
4,260 |
27.3 |
|
A5 |
1,029 |
494 |
108.3 |
2,080 |
1,097 |
89.6 |
|
A6 |
507 |
445 |
13.9 |
1,014 |
1,221 |
-17.0 |
|
A8 |
34 |
75 |
-54.7 |
86 |
170 |
-49.4 |
|
Audi Q5 |
1,060 |
627 |
69.1 |
2,110 |
658 |
220.7 |
|
Audi Q7 |
366 |
438 |
-16.4 |
839 |
1,106 |
-24.1 |
|
R8 |
34 |
47 |
-27.7 |
77 |
154 |
-50.0 |
|
TT |
92 |
133 |
-30.8 |
195 |
290 |
-32.8 |
|
Total Audi Sales |
6,216 |
4,653 |
33.6% |
12,726 |
9,375 |
35.7% |
NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued
- 2010 A5 numbers include Audi A5 cabriolet and coupe and S5 cabriolet coupe models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.
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