Results were driven by the excellent performance of the BMW X5 Sports Activity Vehicle, up 75.5 percent, and the X6 increasing 97.6 percent. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.
“It’s a positive market sign that sales for both BMW and MINI, as well as some other premium brands, continued to improve in February,” said Jim O’Donnell, President of BMW of North America, LLC. “Led by the 7 Series just one year ago, we are now beginning to renew the heart of our model line-up, and believe as we do so over the next couple of years, our market strength will continue. For example, just today we unveiled the all new BMW 5 series at the
On the used car side, sales of BMW’s Certified Pre-Owned (CPO) vehicles were down 9.4 percent to 8,469 vehicles versus 9,350 vehicles reported in a very strong February 2009. Year-to-date, CPO sales were down 17.8 percent to 15,912 in the same period of 2009.
T Table: Sales BMW of
|
|
Feb. 2010 |
Feb. 2009 |
% |
YTD 2010 |
YTD 2009 |
% |
|
BMW brand |
15,100 |
12,979 |
16.3% |
28,263 |
25,211 |
12.1% |
|
BMW passenger cars |
11,296 |
10,776 |
4.8% |
21,329 |
19,473 |
9.5% |
|
BMW light trucks (SAVs) |
3,804 |
2,203 |
72.7% |
6,934 |
5,738 |
20.8% |
|
MINI brand |
2,871 |
2,826 |
1.6% |
5,118 |
4,908 |
4.3% |
|
TOTAL Group |
17,971 |
15,805 |
13.7% |
33,381 |
30,119 |
10.8% |
BMW Group In
BMW of North America, LLC has been present in the
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