TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments

Written By:
Photography by: Lamborghini
MERIDIIST Automobili Lamborghini Front
MERIDIIST Automobili Lamborghini Front Source Lamborghini
Image Gallery
MERIDIIST Automobili Lamborghini Back MERIDIIST Automobili Lamborghini Front

Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer,the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.

The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.

In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finelytuned device will be sold worldwide.

“Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and now mobile communication by finding technological inspiration in professional motor sports and Grand Tourism cars,” said Steve Amstutz, General Manager for TAG Heuer Communication Instruments. “In partnering with Automobili Lamborghini, TAG Heuer reinforces its automotive legacy with the most extreme supersportscar of all.”

Housed in black titanium carbide coated 316L stainless steel, the razor-sharp design of the MERIDIIST Automobili Lamborghini references the super sports car down to its famed signature on the battery cover – the same as on the Lamborghini Murciélago LP 640’s V12 engine block. The back of the device is engraved with its limited edition number while the minimalist black keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button.

The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the mostprestigious materials and advanced components in the watchmaking and automotive worlds.The display is made from 60.5 carats scratch-resistant sapphire crystal, combining exceptional light transmission with great stability in all thermodynamic conditions. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

Requiring three years of intense research and development, 700 prototypes, and the punishing quality control testing for which TAG Heuer and Lamborghini are famous, the MERIDIIST Automobili Lamborghini is an extraordinary communication device of bespoke digital engineering. It’s hot-wired with sound processes and chamber design fine-tuned for crystal clear acoustics. Special software enables customized Automobili Lamborghini screen animation and wallpaper. The ultra-sensitive antenna – twice as efficient as other radio standard-compliant products – ensures the MERIDIIST Automobili Lamborghini’s unbeatable connectivity where all other communication instruments fail.

"The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car Brands and engineers to come up with unique Masterpieces in all three fields we compete. We are very proud of this new partnership with such a great Brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

TAG Heuer and Automobili Lamborghini: A Shared Passion for Precision and Performance

The master of time to a formidable 1/10,000th of a second, TAG Heuer has merged timekeeping and motor-racing in a number of award-winning timepieces: From the original Monaco, the watch made famous by Steve McQueen in the 1970 race film classic “Le Mans,” to its groundbreaking new offspring, the just-launched Monaco V4 with its double-patented belt-driven movement inspired by the V-shaped cylinders in a high-end motor racing engine.

Since 1963, Lamborghini has been the purest, most muscular expression of performance. Engineered for explosive power and spectacular speed and beauty, the super sports car is the singular vision of an Italian industrialist, Ferruccio Lamborghini. A true “gentleman driver” and long-time lover of the Gran Turismo automobile, Lamborghini was unsatisfied with every other car on the road. Therefore, he and his successors defied convention, creating the ultimate ride – one that is unlike any other car on the road.

“The MERIDIIST Automobili Lamborghini is the culmination of the high-performance,design-demanding and perfection-driven ethos that TAG Heuer and Automobili Lamborghini share,” noted Amstutz. “A communication instrument of uncompromised calibre and capabilities, it seriously upgrades the way the world connects.”

The TAG Heuer MERIDIIST Automobili Lamborghini will be available in November at select retailers in watch and jewellery network, and select Automobili Lamborghini retailers.

About TAG Heuer

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.

TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.

About Lamborghini

Founded in 1963, Automobili Lamborghini is headquartered in Sant’ Agata Bolognese, in Northeastern Italy and manufactures some of the world’s most sought-after super sports cars. With 123 worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murciélago LP 640, Murciélago LP 640 Roadster, Gallardo SE, Gallardo Superleggera, Reventón Coupe, Gallardo LP 560-4 Coupé and Spyder, Murciélago LP 670-4 SuperVeloce, Gallardo LP550-2 Valentino Balboni and the recently introduced Reventón Roadster. For more information on Automobili Lamborghini, please visit the Web site at www.lamborghini.com.

TAG Heuer and Automobili Lamborghini:MERIDIIST Automobili LamborghiniTAG Heuer and Automobili Lamborghini:MERIDIIST Automobili Lamborghini


Design and Finishing

316L stainless steel case with Black PVD (titanium carbide) surface treatment

316L stainless steel specific Automobili Lamborghini finishing:

Satin & polished battery cover plate with black “Automobili Lamborghini” engraving

Satin plate with limited edition number engraved

Satin camera shutter

Polished side keys

Polished top and bottom bars deco

Backlit mechanical stainless steel keypad with black PVD coating

Automobili Lamborghini selection key on key ring

60.5 carats of sapphire crystal glass on dual display screens

Automobili Lamborghini ON & OFF animations, sounds, wallpapers

Dimensions: 112mm x 46mm x 15.5mm

Weight: 160g (5.6 oz)


Autonomy: 28 days stand-by, 7 hours talk time

Imaging: 2 megapixel high-quality camera sensor (CMOS low noise) digital

Camera: 1,200 x 1,600 pixels

Image quality-maximising and colour rendering software

Mechanical, automatic preview-triggering sliding camera shutter

Image formats supported: JPEG, GIF, BMP

Audio: Music playback (MP3, AAC, AAC+)

Video: Video recording and playback (H263-AMR, MPEG4-AMR, MPEG4-


End-user memory: 2GB

USB 1.0 with mass storage for easy multimedia objects exchange with PC


Worldwide GSM network-compatible for best performance

GPRS class 10

Quad-band: covers all GSM countries


2 LCD screens:

Front screen: LCD, 240 x 320 pixels, 260k colours, TFT – 1.9’’

Top screen: OLED, 96 x 16 pixels

Acoustics: separate earpiece for call mode; loudspeaker for handsfree,

ringtones and music playback

Long duration battery: Li-lon 950mAh


Phonebook: up to 1,000 contacts (multi-entries and Outlook synchronisation)

Messaging: SMS, MMS

Browsing: WAP 2.0

Application: JAVA 2.0

PC synchronization: contacts, messaging, multimedia

Apps: World clock, alarm, agenda, calendar, currency converter, chronometer, calculator

Voice recorder

Client e-mail


Bluetooth: headset, car kit and data exchange profiles

Single I/O connector for charging, data exchange and wired stereo headset

via standard mini-USB

Stereo Bluetooth for audio with compatible devices

USB connection

Built-in modem

Compatible with any operator/SIM card









Lamborghini Huracán - new dimension in Luxury Super Sports Car
Lamborghini Huracán - new dimension in Luxury Super Sports Car

A new era is beginning for Automobili Lamborghini and the luxury super sports car segment: with the brand new Huracán Lamborghini is not only presenting the successor to the iconic Gallardo...

Lamborghini Gallardo LP 570-4 Squadra Corse - Race track emotion
Lamborghini Gallardo LP 570-4 Squadra Corse - Race track emotion

Automobili Lamborghini brings race track emotion directly to the road. It delivers high performance and brings the fascination of motor racing to the street-legal world...

Egoista, Walter De Silva's homage for Lamborghini's 50th
Egoista, Walter De Silva's homage for Lamborghini's 50th

An emotional moment in Sant’Agata Bolognese yesterday at the culmination of the gala celebrating Lamborghini's 50th anniversary...

EuroCar News on youTube Follow eurocarnews on Twitter