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Woodcliff Lake, NJ – March 19, 2010… Yesterday, MINI USA and the El Paso community celebrated the MINI of El Paso Grand Opening, the 6th MINI dealership in Texas, and the only MINI dealer along Interstate 10 between Phoenix and San Antonio. The newest location fills a geographic gap in the brand’s dealer network, making MINI more readily available to new customers and offering additional convenience to several hundred MINI owners who already live in the area.


Texas is a key market for the MINI brand, and we are expanding the dealer network by positioning new facilities in markets that have solid growth potential, like El Paso,” said Jim McDowell, Vice President MINI USA.


The MINI of El Paso dealership is located near the intersection of Montana and Airport Boulevard. The new MINI facility is ideally located for El Paso MINI owners who currently drive over six hours roundtrip to Albuquerque for the nearest for sales and service.


A total of 23 new jobs were added to the local economy when the dealership began operating, and the owner made use of an existing building, staying true to the brand’s values associated with MINIMALISM. Re-using an existing facility allowed the dealer to minimize the negative impact associated with building a brand new facility, save cost and re-energize a storefront.


The fully renovated facility where MINI of El Paso now operates was previously another manufacturer’s storefront. Positioned on 2.13 acres, the new MINI dealership covers 22,017 sq. ft., including a 3,200 sq. ft. showroom that displays seven MINI vehicles.


 “The world is becoming more MINI every day, and consumer tastes are shifting decidedly to cars that offer tremendous value. The MINI brand is considered ageless, and its core traits are well-aligned with the demands of today’s customers,” said McDowell. “Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”


MINI of El Paso is owned by Earnhardt El Paso Motors, LLC; and the General Manager is J. Michael Cheatham. MINI is proud to welcome them to the MINI family of dealers.

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The MINI of El Paso dealership is located at 6318 Montana Ave, El Paso, TX 79925.


MINI in the US


MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975.  Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 92 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.



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