Rolls-Royce Ghost has receives a prestigious award

Written By:
Photography by: ROLLS-ROYCE
ROLLS ROYCE GHOST Profile
ROLLS ROYCE GHOST Profile Source ROLLS-ROYCE
Image Gallery
ROLLS ROYCE GHOST Hood Close Up ROLLS ROYCE GHOST Profile

The new Rolls-Royce Ghost has received the prestigious “red dot: best of the best” award for the very highest level of design.

 

The red dot award recognizes unusually high quality and groundbreaking design. The Rolls-Royce Ghost has a unique character expressed by an exclusive, unmistakable appearance whose design reinterprets the classic values of the brand in a modern style for the 21st century.

 

Speaking on the news of this prestigious award, Chief Designer Ian Cameron passed credit to his design team. “This is a tremendous accolade for the entire Rolls-Royce design team”, said Ian Cameron. “As a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognized with this very special award.”

 

Ghost’s flowing lines are dominated by its majestic ‘Yacht Line’ styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines that provide definition, highlighting the solid, luxurious and supreme character of the vehicle. Powerful shoulders and flanks draw in sharply as they flow from the rear wings to the tail lights. While incorporating classic Rolls-Royce design cues – the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail – Ghost exudes an informal aura. Contemporary touches include self-righting wheel centers and the Xenon headlamps that frame the latest evolution of the Rolls-Royce grille. Here the sides of the intake have been curved inwards and the vanes set back into the opening. “We wanted this to be less reminiscent of the traditional Parthenon style and more like a jet intake,” says Cameron, which, along with touches such as the optional chromed exhausts, hint at a more dynamic nature of the most powerful Rolls-Royce ever built.

 

 The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognizes outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. Previous winners include the Rolls-Royce Phantom Drophead Coupé, which was acknowledged for outstanding design quality in 2008.

 

Comments

Rolls-Royce Wraith
Rolls-Royce Wraith

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marquee also presents a uni...

Rolls-Royce Motor Cars today celebrates 10 Years of Excellence
Rolls-Royce Motor Cars today celebrates 10 Years of Excellence

On 1 January 2003 the Home of Rolls-Royce officially opened for business and the first car was presented to its delighted customer at one minute past midnight....

Rolls-Royce Motor Cars presents Art Deco at Paris Auto Show
Rolls-Royce Motor Cars presents Art Deco at Paris Auto Show

Taking inspiration from one of the defining movements of the 20th century, Rolls-Royce Motor Cars proudly presents a selection of Ghost and Phantom family cars that celebrate the Art Deco era....

EuroCar News on youTube Follow eurocarnews on Twitter