BMW Group U.S. Reports March 2010 Sales

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Woodcliff Lake, NJ – April 1, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 21,670 vehicles, an increase of 2.6 percent from the 21,125 vehicles sold in the same month of 2009.  For the first quarter, the BMW Group also reported a total sales volume of 55,051 vehicles, up 7.4 percent compared to 51,244 vehicles sold in the first three months of last year. 

 

BMW Brand Sales

Sales of BMW brand vehicles increased 3.1 percent in March for a total of 18,060 vehicles mainly driven by BMW’s 3 Series (9,413 units; +11.2%) and the Sports-Activity-Vehicles range consisting of the X3 (716 units; +58.1%), X5 (2,536 units: 26.7%) and X6 (363 units; +21.4%). January through March, BMW brand sales were up 8.4 percent to 46,323 vehicles compared to 42,731 vehicles sold in the same period of 2009.

 

Diesel-powered vehicles continued to show good acceptance. Combined sales of the two vehicles available in the US – the BMW 335d and X5 xDrive 35d – introduced at the beginning of 2009, increased more than fivefold to 991 units in March. With 2,154 units sold in the first quarter, the X5 Advanced Diesel remains the best selling premium diesel powered vehicle in the US.

 

“This month concludes a very positive first quarter for BMW as we are on track with our profitable growth targets,” said Jim O’Donnell, President of BMW of North America, LLC.  “In reality, we are anxiously awaiting the market introduction of our new 5 Series in June and while we manage the challenge of very little inventory of the current version until we get there, we are delighted with the performance of our other products picking up the pace.”

 

BMW Used Cars

In March, sales of BMW’s used vehicles (Including certified pre-owned vehicles) sold through BMW’s dealership network increased 26.5 percent to 15,938 vehicles. January through March, used vehicle sales were up 0.6 percent to 39,848 vehicles, again with over half of these buyers new to the BMW brand.

 

MINI Brand Sales

MINI USA’s sales volume remained stable at 3,610 cars, versus the 3,605 units reported in the same month a year ago.  Year-to-date, MINI USA also reported sales of 8,728 automobiles, an increase of 2.5 percent.

 

 

Table: Sales BMW of North America, LLC – March 2010



Mar. 2010

Mar.

2009

%

YTD

2010

YTD 2009

%

BMW brand

18,060

17,520

3.1

46,323

42,731

8.4

   BMW passenger cars

14,445

14,767

-2.2

35,774

34,240

4.5

   BMW light trucks

   (SAVs)

3,615

2,753

31.3

10,549

8,491

24.2

MINI brand

3,610

3,605

0.1

8,728

8,513

2.5

TOTAL Group

21,670

21,125

2.6

55,051

51,244

7.4

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 92 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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