The result is an agreement, announced today, that includes a combination of signage behind home plate and in the “Angel Stadium of
“Yokohama has had great success the last three years with NFL sponsorships in Baltimore and Cleveland, with the NBA in Boston and San Antonio and with college football teams like USC and UCLA,” said Dan King,
Sports sponsorship packages are not a one-size-fits-all proposition and are tailored to meet a host of needs for companies. YTC, the North American manufacturing and marketing arm for Tokyo, Japan-based Yokohama Rubber Co., Ltd., worked with the Angels to create a package focused on raising brand recognition and driving consumer traffic to its dealers in the LA/Orange County region, according to Takao Oishi, YTC president and CEO.
“We partnered with the Angels to develop a deal that is advantageous at various levels,” said Oishi. “YTC is receiving amazing exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, we expect our dealers to increase their sales through our connection with a sports team that has loyal, dedicated fans like the Angels have.”
“We were considering baseball sponsorship opportunities even before Matsui signed with the Angels in the offseason. Now it makes even more sense for Yokohama to get involved with the ballclub, which plays less than 10 miles from our U.S. headquarters, and to support the team that’s the new home for one of Japan’s sports icons.”
Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the
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