Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We benefitted from growing market demand worldwide in April and were able to increase sales volumes in almost all European markets, in the
The company reported sales growth in almost all regions and all automobile markets in April. In
With their exceptionally strong growth,
The BMW brand increased sales volumes by 16.9% in the month under review to reach a total of 98,494 (prev. yr. 84,220) vehicles. The strongest gains were registered by the BMW Z4 Roadster (+497.2%), with 2,347 (prev. yr. 393) deliveries. Demand for the largest BMW model series also remains strong: Sales of the BMW 7 Series were 61.8% higher in April at 5,671 units. The BMW 7 Series therefore remains the clear global market leader in the luxury class segment. Healthy sales growth of 13.4% was also reported, among others, by the highest-volume BMW Series: A total of 34,549 (prev. yr. 30,464) BMW 3 Series were sold in April. The new BMW X1 was delivered to 8,075 customers in the month under review, while 2,070 customers purchased the new BMW 5 Series Gran Turismo. A total of 364,329 (prev. yr. 317,728) BMW automobiles were delivered to customers (+14.7%) in the year to the end of April.
The MINI brand delivered 2.3% more units in April, at 17,718 (prev. yr. 17,320) vehicles. Between January and April, 67,250 MINI cars were sold. This represents a 10.4% increase in sales.
Driven by the new Rolls-Royce Ghost, which joined the model range in December of last year, the Rolls-Royce brand can also boast highly dynamic growth. In April, 179 (prev. yr. 51 / +251.0%) automobiles were handed over to their customers. For the year to the end of April, the number of Rolls-Royce cars delivered climbed 103.6% to 458 (prev. yr. 225) vehicles.
BMW Motorrad also continues to perform well. Against the overall downward trend on the motorcycle market, sales increased 22.5% in April to 12,452 units. Not least thanks to its innovative and extensive model range, BMW Motorrad was already able to achieve growth of 21.5% (33,292 units / prev. yr. 27,398) this year. With 3,489 (+12.4%) deliveries in April, the GS model with Boxer engine remains the best-selling model in the BMW Motorrad range. The most successful BMW Motorrad model of all time will also celebrate its 30th anniversary this year. BMW will mark the anniversary with the release of four special models (“30 Years GS”), which will create an additional incentive to buy from early May onwards. Demand for the brand’s first supersport bike, the BMW S 1000 RR, has also been very encouraging and has exceeded production capacity. In April, 1,471 units of this model were delivered to customers around the world.
BMW Group sales in / up to April 2010 at a glance
In April 2010 Compared to previous year Up to/incl. April 2010 Compared to previous year
BMW Group Automobiles 116,391 +14.6% 432,037 +14.0%
BMW 98,494 +16.9% 364,329 +14.7%
MINI 17,718 +2.3% 67,250 +10.4%
Rolls-Royce Motor Cars 179 +251.0% 458 +103.6%
BMW Motorcycles 12,452 +22.5% 33,292 +21.5%