As plans solidify for runway shows at Lincoln Center for the Spring 2011 Collections this September, Mercedes-Benz USA announces the renewal of its title sponsorship for Fashion Week over the next 3 years, which includes the twice annually organized Mercedes-Benz FashionWeek in New York plus Mercedes-Benz FashionWeek SWIM in Miami, both events produced by IMG Fashion.
"The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to New York City's premier status among the greatest fashion capitals of the world," said Stephen Cannon, vice president of marketing for
For nearly a decade, Mercedes-Benz has supported premier fashion events that create a connection between fascinating car and fashion designs that speak to the desire for individual style. Mercedes-Benz involvement in Fashion Week dates back to 2001 and its three year commitment extends its title sponsorship through 2013.
"Mercedes-Benz commitment to the fashion industry is truly humbling," said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. "As a long term partner of IMG Fashion globally, Mercedes-Benz has shown a tremendous amount of vision in its support of Mercedes-Benz FashionWeek as we undertake this exciting move to
Mercedes-Benz Fashion Week New York draws international attention and over 100,000 visitors to
"As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "The renewal of the Mercedes-Benz Fashion Week title sponsorship combined with the facilities at
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MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the
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