- Sales Director Schwarzenbauer: “Sales figures are much better than expected”
- Around 82,750 cars sold in October, +0.4 percent
- In China, prior-year figure already bettered by October
INGOLSTADT, Germany, Nov 9, 2009 - AUDI AG sold around 82,750 cars in October, 0.4 percent more than in the prior-year month (2008: 82,436). From January through October, Audi sold some 787,900 cars worldwide (2008: 844,724). The difference compared with the record-breaking year 2008 was consequently reduced to -6.7 percent, significantly better than forecast at the start of the year. In China, Audi had already matched the total for the whole of 2008 by the last week of October.
“Our sales figures worldwide have developed much better than expected,” remarked Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “The Audi Q5 is emerging as one of our most successful models. And in particular the A5 and A6 model lines are selling well. We are therefore upgrading our worldwide sales target to 925,000 cars.”
In January, Audi had been the only premium carmaker to issue a specific sales target for 2009; the company’s aim at that point was to sell around 900,000 vehicles, some ten percent down on 2008. Audi’s positive sales trend also owes to an outstanding performance in its biggest international market, China.
In 2008 as a whole, Audi sold 119,598 premium automobiles to customers in China (incl. Hong Kong). In 2009, this statistic was already exceeded in the last week of October. From January through October the Audi brand sold 123,369 cars in China, 22.7 percent more than in the prior-year period (2008: 100,564). In October alone, sales were 50.7 percent up on that of October 2008 with 14,510 units (2008: 9,630).
In Western Europe Audi confirmed its leading position in the premium segment over the first ten month. In markets such as Italy, Spain, Belgium, Austria, Switzerland and the Netherlands, the brand was able to increase its market share. All in all, AUDI AG sold around 496,750 premium cars in the region over this period (-11.6 percent; 2008: 561,975); specifically for October, the sales total of around 50,750 cars was 8.0 percent down on the 2008 figure (2008: 55,140). In Germany, the sales figures for October fell 7.5 percent short of the previous year's total at 22,021 cars (2008: 23,802); over the first ten months, this consequently reduced the shortfall on the record year to -9.9 percent (2008: 210,266).
In the United States, Audi of America sold 7,358 cars in October, 1.1 percent fewer than in the prior-year month (2008: 7,443). Over the first ten months, the sales total was thus 8.7 percent down on the previous year at 66,876 cars (2008: 73,260) – again better than forecast at the start of the year. In a much weaker overall market, the Audi brand consequently further strengthened its position and achieved an 8.3 percent share of the premium market (2008: 6.9 percent).