Golf GTI-Meet at Wörthersee 2010: World premiere of the GTI adidas and GTI Excessive

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Photography by: Volkswagen AG
Volkswagen Golf GTI adidas @ Worthersee 2010
Volkswagen Golf GTI adidas @ Worthersee 2010 Source Volkswagen AG
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Volkswagen Golf GTI adidas @ Worthersee 2010 Volkswagen Golf GTI adidas @ Worthersee 2010 Special Edition Volkswagen Golf GTI adidas Front Special Edition Volkswagen Golf GTI adidas Rear Special Edition Volkswagen Golf GTI adidas logo Special Edition VW GTI adidas 18
Special Edition Volkswagen GTI adidas Interior Special Edition VW GTI adidas Steering Wheel VW GTI adidas Golf Ball Design Gearshift Grip VW Golf GTI Excessive @ GTI-Meet Worthersee VW Golf GTI Excessive @ GTI-Meet Worthersee VW Golf GTI Excessive @ GTI-Meet Worthersee
  • Golf GTI adidas: Customized Golf GTI launches in June
  • Golf GTI Excessive: Concept adds precise motorsport look for series production
  • Flashback: Golf GTI 1 and Golf Citi Mk1 as tributes to their origins


Wolfsburg / Reifnitz, 13 May 2010 - There are automobiles, and then there are automotive icons – classics with a glorious past and an exciting future. The Golf GTI is such an icon. Over 1.7 million have been sold since the car’s debut in 1976. In just the sixth year after the launch of the Golf GTI, its community of fans had grown so large that it sought a common platform, or to put it simply an event, to talk shop, showcase and drive the GTI. That is how the GTI-Meet in Reifnitz at Wörthersee came into being in 1982. Since then, fans have been meeting in the Austrian state of Kärnten for five days of Mardi Gras in May. It is already time to meet again. One of the traditional highlights: unveiling of the new GTI variations. Debuting as world premieres this year are the Golf GTI adidas – an exclusive model whose sales will launch in June – and the Golf GTI Excessive, a concept car implemented in a stylistically refined motorsport look.


The new Golf GTI adidas and the GTI concept car will be accompanied by two GTI classics: the first generation Golf GTI (1976) and the Golf Citi Mk1 - a last edition, limited to 1,000 units, of the first generation Golf whose production has just been phased out in South Africa. Volkswagen Classic is bringing these two icons to Wörthersee. Its motto: GTI history meets GTI present and future.


Golf GTI adidas: Starting in June, three of the world’s most recognized German badges – Volkswagen, GTI and adidas – will for the first time meld into a combined product as the Golf GTI adidas. The essential fact is that the GTI’s technology and styling - and its interior customized in the style of the adidas brand - all produce a real dynamic mix. And so the Golf GTI adidas is likely to attain collector’s status very quickly, given the histories of today’s classic cars in the mould of the two Golf Pirelli GTIs (1983 and 2007) and the Golf GTI Edition 30 (2006).


Like each of these icons, the new Golf GTI adidas will also launch with wide-ranging customised exterior and interior features. They include newly designed 18-inch "Serron" alloy wheels and a specially developed sport seat design. As on the Golf R, bi-xenon headlights and LED rear lights are aboard as standard equipment.


Golf GTI Excessive: Every year at the GTI-Meet at Wörthersee, Volkswagen surprises fans with breathtaking concept cars. In 2007, it was the GTI W12-650, in 2008 the Golf Estate RaVe 270 and in 2009 the Golf GTI Wörthersee 09. In 2010, Volkswagen is presenting the Golf GTI Excessive in Reifnitz. This concept car illustrates the great design potential of the Golf GTI.


Key components here are the add-on parts styled in high-gloss black piano paint. The focus here is on extreme precision in the definition of shapes, radii and straight lines, as though cut with a razor blade. The add-on parts themselves are slender and light on the one hand, yet noticeably stable as well; they appear as though carved from a single block. Add-ons around the front spoiler, side sills and rear diffuser (which lights fire-red when braking!) are visually styled as so-called splitters; they are aerodynamically optimised air diverting elements that originate from motorsports. Never before have splitters been transferred to a production model with such high-end precision as on the Golf GTI Excessive. Will these add-ons make it into the catalogue of Volkswagen Original Accessories? That is up to the fans!




All features, data and prices contained in this press packet apply to models offered in Germany. They may differ in other countries. All information is subject to change and correction. TDI, TSI, DSG and Twincharger are registered trademarks of Volkswagen AG or other companies of the Volkswagen Group in Germany and other countries.



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