Volkswagen Junior World Masters Title for 2010 Goes to Brazil

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Photography by: Volkswagen AG
The winning team from Brazil: FC Santos
The winning team from Brazil: FC Santos Source Volkswagen AG
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The winning team from Brazil: FC Santos The winning team from Brazil: FC Santos FC Santos wins the Volkswagen Junior World Masters Ursula Piech patroness of VW Junior World Masters Brazil beats Germany in the final Pricegiving ceremony at the Santiago Bernabéu

Wolfsburg, May 10, 2010 - 47 matches, 101 goals and over 320 beaming footballers’ faces is the result of an exciting two days at the Volkswagen Junior World Masters tournament in Madrid. Brazilian team, FC Santos, was the well-deserved winner. The D-juniors of the traditional Brazilian club defeated the German team Hertha BSC Berlin 1:0 on 8th May in the world final of the biggest football tournament initiated by a company. The Chairman of the Board of Management for Volkswagen AG, Prof. Dr Martin Winterkorn, personally presented the World Masters Cup before the match between Real Madrid and Atletic Bilbao in the Santiago-Bernabéu-Stadium. The Hertha BSC Berlin juniors were given the cup for second place by Luca de Meo, head of Volkswagen Marketing.


“It is the dream of every young person to play once in this stadium,” agreed Dr Winterkorn with the players from all around the world. The trip to Spain was a dream come true for the Zimbabwean team which, as the 20th team, got in on a wild card. The footballers from Harare played remarkably well. In the preliminary round, the team even defeated the favorite team from Italy by 2:0. Ursula Piech, patroness of the Volkswagen Junior World Masters, handed over a check to support the further training and development of the players in both sporting and academic areas by means of an aid scheme financed by Volkswagen which is currently being implemented in Zimbabwe.


Teams from twenty countries took part in the two-day long world final event and played many exciting matches. The African continent is represented by Morocco, Egypt, South Africa and Zimbabwe at the Volkswagen Junior World Masters. In Europe, the teams come from Germany, The Netherlands, Italy, Sweden, Switzerland, Austria and Spain. Russia and Ukraine, Taiwan, Turkey, Turkmenistan and the United Arab Emirates registered to play for Asia. The USA, Mexico and Brazil completed the list of participant


The youth football tournament initiated by Volkswagen Sales and Marketing was held for the second time worldwide. Over 870 D junior teams from a total of 20 countries participated in the national qualifying rounds. This means that the Volkswagen Junior World Masters is the biggest youth football tournament initiated by a company anywhere in the world and is the most highly-used sport marketing instrument used by Volkswagen dealers.


“The idea is simple, yet highly effective,” explains Jörn Hinrichs, head of Volkswagen Experience Marketing. “Our dealers contacted local football clubs to encourage them to participate in the youth teams. T-shirts were made available, transport for the players was taken care of and regional tournaments were organised. The series of tournaments are seen by out importers and dealers as an added value. Our dealers gained sound additional business through the contacts made.”


The Volkswagen Junior Masters: Facts


The Volkswagen Junior Masters is already setting the standards for youth football in its 11th year. What started out as an idea in 1999 to give young players the chance to enjoy sport and compete fairly, has in the meantime become the biggest up-and-coming football tournament started by a company for C-junior girls and D-junior boys. Support for aspiring talent plays a central role. Therefore the Volkswagen football camps which the winning teams will attend will be attended by trainers such as Wolfgang Sidka or Rainer Bonhof. In this way, young talent can be discovered and given targeted support at an early stage. Volkswagen’s commitment is also held in high regard by the German Football Association. Its Vice President, Dr Hans-Georg Moldenhauer, is the patron of the Junior Masters.



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