So what do Takuma Sato, 1 yard of historic bricks still exposed at the start-finish line out of 3.2 million original bricks, and a bottle of milk have in common? The answer: the Indy 500 of course. Get ready for a unique experience.
Known within the sports industry as the ‘Greatest Spectacle in Racing’ this weekend sees the 94th running of the Indy 500 at the Indianapolis Speedway, better known as the Brickyard and the natural home of IndyCar racing. The event, broadcast into 292 million households, is so huge that it runs over two weekends starting this weekend (22nd -23rd May) with qualifying followed by an entire week of activities in the build up to the main event on Sunday 30th May.
So this weekend please spare a thought for Lotus driver, Takuma Sato, as he steels himself to conquer one of the all time great iconic motorsport events for the very first time. And as if this pressure alone weren’t enough, he has legendary Lotus driver Jim Clark’s success to live up to – the Scottish driver enjoyed the traditional celebratory bottle of moo-juice when he won the race back in 1965 in the Lotus 38.
Still need some convincing about the awesomeness that is the Indy 500? Well if milk’s not your thing then maybe hot dogs or rather Indy Dogs are – if the amount of Indy Dogs consumed at the event last year were laid end to (slightly sticky) end they would lap the 2.5 mile IMS oval track more than two times – now that’s a whole lot of hot dog! Let’s hope the track is clear by the time Taku gets out there.
The main operating subsidiary of Group Lotus plc is Lotus Cars Limited, which has two operating divisions - Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, UK. Global facilities include those in Michigan (USA), Kuala Lumpur (Malaysia), China and offices in Germany and Japan, with rapid expansion in new territories such as South East Asia.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide markets and customers to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.
Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, the Exige and the new Lotus Evora which is now on sale. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels. For more information about KV Racing Technology, visit: www.kvracingtechnology.com or Takuma Sato, visit: www.takumasato.org