Volkswagen expands its partnership with Red Bull

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Photography by: Volkswagen AG
Red Bull Air Race German pilot Matthias Dolderer
Red Bull Air Race German pilot Matthias Dolderer Source Volkswagen AG
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Red Bull Air Race German pilot Matthias Dolderer Red Bull Air Race German pilot Matthias Dolderer Red Bull Air Race German pilot Matthias Dolderer

Wolfsburg, 01 June 2010 - As a global sponsor of the Red Bull Air Race, Volkswagen is expanding its strategic partnership with Red Bull. Starting with the upcoming race at Windsor, Canada, on 6 June, the Wolfsburg automaker presents itself as an automobile partner of this one-of-a-kind motor sports competition in the air.

The Volkswagen and Red Bull brands have been active as partners in high-performance sports events for six years running. Since 2004, the logo of the Austrian beverage company has been the constant companion of the successful Race Touareg team that scored a triple victory at the world’s hardest marathon rally, the Dakar, just this January. The partners are now extending their successful cooperation even further: Starting with the upcoming race at Windsor, Canada, on 6 June, Volkswagen will be providing support to the races as a global sponsor with vehicles and logos.

 

“Motor sports – both on land and in the air – stands for sports competition and technological innovation alike. Precisely these attributes also apply to our sports models,” says Jörn Hinrichs, Head of Experience Marketing at Volkswagen. “At Volkswagen, we have a tradition of supporting attractive, customer-oriented and emotional events, such as the GTI meet at Wörthersee recently, which attracted around 120,000 visitors. Hence the Red Bull Air Race constitutes the ideal environment to present our brand and our sports models, like the Scirocco R, to a wider public.”

 

Alongside the global sponsoring of the Red Bull Air Race, Volkswagen is also engaged as team sponsor of the German pilot Matthias Dolderer. He will compete in future races with the logo of the Wolfsburg automaker on his airplane.

 

The Red Bull Air Race has been staged as a global high-speed racing series since 2005. More than 3.5 million people followed the races live last year, and another 270 million watched the events on TV. The races will be taking place in eight countries on five continents this year. The next race will be staged at Windsor, Canada, on 6 June, followed by one in New York (United States) on 20 June. In Germany, the Red Bull Air Race will take place on the Lausitzring race track on 8 August. The pilots will fly in the Hungarian capital of Budapest on 20 August; the season wraps up with a race in Portugal on 5 September.

 

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