Volkswagen Touareg app invites users to take virtual test drive

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Wolfsburg, 03 June 2010 - Since its debut at the beginning of May, the new Volkswagen eGame "Touareg Challenge" has already been downloaded by over 1 million fans with iPhones and iPods. Volkswagen has made the app game available for download free of charge in the App Store.

 

Six separate on- and off-road routes, including an ocean drive and an off-road adventure, give users the opportunity to experience the Touareg's inherent versatility. The game features both the Touareg V6 TDI BlueMotion Technology and the Touareg Hybrid. Inspired by rally racing, the routes' stages are timed and must be mastered under various weather and road conditions. The unique aspect of this game is that users who choose the Touareg Hybrid are awarded additional points if they exhibit a fuel-efficient driving style. Once users have completed a route, they automatically receive access to additional paint jobs and new rims in the game's car configurator.

 

Realistic driving graphics, dynamic lighting effects and individualized control deliver even more driving thrills. Background music to fit the on-screen action pushes virtual driving excitement to the max, with a choice of three bands from the Volkswagen Sound Foundation: Tonbandgerät, jona:S and Jupiter Jones. 

 

To transform the virtual driving experience into a real one, there is an integrated search function directing users to the nearest Volkswagen dealer. This function can also be used to request product brochures and test drives. Buttons to Facebook, Twitter and e-mail enable users to connect with friends all over the world and describe what it's like to drive the Touareg or find out whose car was the fastest or most fuel-efficient.

 

The new Touareg can't be beat in the real world, either. Having celebrated its world premiere in February of this year, this fascinating and versatile SUV is also available as a hybrid. Boasting fuel consumption of only 8.2 liters per 100 kilometers, the new Touareg is setting standards in the category of fully off-road-capable SUVs with a petrol engine.

 

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