Volkswagen Group of America announces new manager for product and brand communications

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HERNDON, Va., June 10, 2010—Volkswagen Group of America, Inc. today announced that Kerry Christopher has been appointed manager, product communications, effective June 10, 2010. He will be based at Volkswagen’s U.S. headquarters in Herndon, VA, and report to Jill Bratina, vice president, Volkswagen Group corporate communications and Volkswagen brand communications.

 

In this role, Christopher will be responsible for all aspects of Volkswagen product communications in the U.S., with a specific focus on improving brand consideration through enhanced relationships with media and opinion leaders.

 

“We are pleased to have Kerry join the Volkswagen team to help continue our momentum here in the U.S.,” said Jill Bratina, vice president, brand and corporate communications, Volkswagen Group of America. “With his depth of automotive communications experience, he is superbly qualified to continue to build enthusiasm for Volkswagen’s new and existing products.”

 

Christopher, who recently served as manager of public policy and Washington communications for General Motors in Washington, D.C., has over 16 years of experience in automotive public relations, including corporate, crisis and product communications. He was assistant director of communications for Cadillac during the launch of the all-new SRX, XLR and CTS-V, and while working for Hyundai was responsible for the opening of their first U.S. assembly plant in Montgomery, Alabama.

 

About Volkswagen of America, Inc.

 

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers.  All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt.  Visit Volkswagen of America online at www.vw.com  to learn more.

 

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