Video - Audi and Google are winning combination at Telematics Awards 2010

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·         Recognition for “Best Embedded Telematics Navigation Product”

·         Audi A8 navigation system available with Google functionality

·         Integration of Google Earth is a world first


HERNDON, Va., Jun 16, 2010 - Audi and Google have been named as the winners of the “Best Embedded Telematics Navigation Product” award at the Telematics Awards 2010. The MMI navigation system in the new Audi A8 luxury sedan is available in selected markets with a variety of Google services and information via the internet. These include Google Earth, which has been integrated into an automotive navigation system as a world first.


The Telematics Awards, which are now in their ninth year, were organized by Telematics Update and were determined by an independent jury of experts. In the “Best Embedded Telematics Navigation Product” category there were ten products competing for the award.


The awards were announced and presented yesterday at a ceremony in the Ford Rouge Plant in Dearborn, Mich.


"We are very pleased to be recognized for our joint efforts in what we believe to be the leading edge of the infotainment arena,“ said Mathias Halliger, chief MMI architect, AUDI AG.


“This recognition is an excellent example of the close cooperation between Audi and Google teams in Silicon Valley and Germany,” said Daniel Rosario, project leader, connected vehicle architecture, AUDI AG. “We are convinced that this feature not only introduces a new, progressive experience to our customers, but also presents a paradigm shift in this category."


The new Audi A8, which celebrated its launch in Europe and other global markets in the first quarter of 2010, set the bar at new heights with regard to multimedia technology. Its multimedia interface (MMI) navigation plus features a highly evolved operating concept incorporating a touchpad – known as MMI touch. Also included are an integrated hard disk for navigation, phone and audio data and a graphics processor capable of generating high-quality, three dimensional images.


The all-new Audi A8 will arrive in U.S. showrooms by the end of this year, with Google Earth technology available in early 2011.


First shown as a prototype with Google in January 2006 at the Consumer Electronics Show in Las Vegas, the online services in the new Audi A8 are the result of a close collaboration between Audi and Google development teams worldwide.


"We sincerely appreciate the acknowledgement from Telematic Update and the support and partnership with Audi,” said Jens Redmer, Principal, New Business Development, Google Inc. “These products show the power of making rich web content, particularly through Google's geographic tools, available across more platforms. We look forward to continuing to explore ways to work with automakers to bring more connectivity to drivers worldwide."


The A8 can retrieve up-to-date information from the internet through the rooftop antenna via the car’s own UMTS module. The user can search online with Google Local Search for points-of-interest directly from within the MMI. The versatile search engine accepts such free text search queries as “delicatessen” or “shoe boutique”. The results are then displayed on the onboard map or used as destinations for route calculation.


The fast data transfer of the UMTS module has allowed Audi to set a world first with the integration of Google Earth in the MMI navigation plus. Google Earth imagery and a 3D terrain model are combined with the detailed street network from the onboard navigation database as well as calculated routes in a seamless integration of online and offline content.




Audi of America, Inc. and its 272 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead.



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