Lamborghini Centro Milano, the House of the Raging Bull’s newest dealership

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Photography by: Lamborghini Spa
All new Lamborghini Centro Milano
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All new Lamborghini Centro Milano All new Lamborghini Centro Milano The new Lamborghini Centro Milano

Automobili Lamborghini opened yesterday its newest dealership, Lamborghini Centro Milano. The launch was attended by Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

 

The showroom’s owners, the Conforti family (Touring Auto), already own Lamborghini Padova and have been selected as commercial partner of choice in the important Milanese area because of their thorough knowledge of the luxury car sector and professionalism.

 

Lamborghini Centro Milano features futuristic exteriors, designed by Dante O. Benini & Partners Architects. The dealership’s fascia is inspired by the Lamborghini Gallardo’s front air intake for maximum visual impact.

 

To the delight of the House of the Raging Bull’s fans, the new dealership offers the entire range of Lamborghini products: the Murciélago and Gallardo series, including the latter’s top model, the new Gallardo LP 570-4 Superleggera which was introduced at Geneva last March. Weighing just 1,340 kg, thanks to its carbon fiber components, the LP 570-4 Superleggera is the lightest road-going Lamborghini model and a new benchmark in the supercar market segment.

 

Lamborghini Centro Milano’s launch is part of a broader plan to strengthen the brand’s sales network, not only in the Milan area but also in Italy, which is of strategic importance as Lamborghini’s homeland and one of the most important markets worldwide.

 

The number of Lamborghini outlets in Italy grows to nine, including the latest showroom: apart from Milan, there is one in Bergamo, Padova, Bologna, Florence, Rome, Bari and Pescara. Lamborghini has 124 dealerships altogether in 45 countries worldwide.

 

An exciting tour around Milan centre in some ten Lamborghini super sportscars took place before the official opening, eliciting admiring glances. After their return and a press conference, the guests were treated to a welcome cocktail and the sight of Lamborghini’s latest models on show.

 

During the press conference, Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., announced the completion of a new Advanced Composites Research Center (ACRC) in Sant’Agata Bolognese. The research and results achieved by the ACRC make Lamborghini a worldwide leader in the use of carbon fiber composite technology, a major leap forward compared to methods used until now.

 

An all-new, highly efficient production process for extremely complex carbon fiber structures has been developed. Thanks to the “RTM light” process, Lamborghini is able to use minimal pressure and relatively low temperatures to manufacture carbon fiber components of the highest quality, precision and finish, from small parts to complex vehicle structures.

Further benefits include lower costs, higher processing speed and lighter tooling. This new procedure hails a breakthrough into the next generation of innovative carbon fiber technology.

 

“The constant development in carbon fiber technology is a key element of our future strategy,” says Stephan Winkelmann. “The most important parameter for super sportscars is, now as in the future, the weight-to-power ratio; therefore, as there is a limit to power increase due to emission regulations, we must work on weight reduction. Extensive use of carbon fiber, even at structural level, allows Lamborghini to be at the forefront of development techniques. The real difference is in the correct use of technologies and materials to satisfy technical and financial concerns. This is what the Center is all about.”

 

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