ATLANTA ---- Sept. 10, 2010 ---- Porsche Cars North America, Inc., is taking the stress out of Fashion Week with its own unique style statements – the 2011 Porsche Panamera and Porsche Cayenne. Beginning Sept. 9, Porsche chauffeurs are whisking busy models from the iconic white tents at Lincoln Center to the Smartwater Model Lounge at Gansevoort Park Avenue South. Along the way, models can strike a pose of utter relaxation in Porsche’s spacious ‘sports car for four,’ the Panamera -- or kick off their stilettos in the equally sporty 2011 Porsche Cayenne.
The stress-free experience continues inside the exclusive Smartwater Model Lounge, where the most recognizable faces in the business can get their runway groove back. Models representing the top ten modeling agencies in the world are invited to soak in the lounge’s soothing vibe after wardrobe fittings or between runway shows. They can also enjoy the Gansevoort Park Avenue South’s luxe amenities, including its rooftop swimming pool and gym. Leading up to Fashion Week, Porsche also provided transportation for models to and from the Union Square Lounge at The Coffee Shop.
With precision performance and classic Porsche sports car lines curved around a generous four-passenger interior, the Panamera turns heads wherever it travels, making it a perfect partner for Fashion Week’s style icons. The Porsche Cayenne also sets its own style agenda, combining the sport of spirited driving with the utility of five passenger seating and loads of cargo capacity. Engineered to effortlessly carve through even the toughest Manhattan traffic, both Porsches will be in motion throughout the week.
While these Porsches are reserved for the women who work the runway during Fashion Week, you don’t have to be a top model to enjoy Porsche style in New York. In August, Porsche announced its partnership with the Gansevoort Hotel Group. Through the partnership, Porsche offers the Gansevoort’s guests complimentary in-town car service and VIP airport transportation in a 2011 Porsche Panamera 4S at both the Meatpacking District and Park Avenue South locations.
For more information on the Model Lounge New York, visit
About Porsche Cars North America, Inc
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs 213 people who provide Porsche vehicles, parts, service, marketing and training for its 199 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its more than six-decade history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing. PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-door Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.