Audi ranks within ALG top 3 luxury brands for 2010

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Photography by: Audi of America
ALG Residual Value Award for the Audi S5
ALG Residual Value Award for the Audi S5 Source Audi of America
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ALG Residual Value Award for the Audi S5 ALG Residual Value Award for the Audi S5

• Second consecutive year within ALG top 3 luxury brands

• Top German luxury brand for residual values

• Audi S5 wins residual value award within “Luxury Sports Car” category

 

HERNDON, Va., December 22, 2009 – The Audi S5 provides the best residual values to its owners, more than other luxury sports cars, according to ALG. The Audi brand also ranks among the top 3 luxury brands for predicted residual value for the second consecutive year, the highest amongst German luxury competitors.

ALG’s 11th annual Residual Value Awards, for the 2010 model year, honored the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

ALG determines the award winners after carefully studying the competition in each segment, historical vehicle residual value performance and industry trends. Vehicle quality, production levels relative to demand, and pricing strategies are among the key factors that affect ALG’s residual value forecasts.

“Audi residual values rank amongst the highest in the luxury segment,” said Johan de Nysschen, President, Audi of America. “The recognition from ALG further confirms that owning an Audi is worthwhile for our customers in many ways.”

“We believe Residual Value remains the best metric for evaluating the overall strength of an automotive brand, and we congratulate Audi for the proven success of their brand and S5 model,” said James Clark, General Manager of ALG. “The ALG Residual Value Awards are recognized throughout the industry and by consumers as the mark of a healthy brand; winning this award is a testament to an exceptionally strong product and all of us at ALG are pleased to recognize that accomplishment.”

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT ALG (www.alg.com)

Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the “Automotive Lease Guide” – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 40 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. (Nasdaq: TRAK).

 

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