Audi reports best-ever October U.S. sales and the brand on pace to set all-time sales record in 2010

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·         October marks seventh record-breaking month of year and three consecutive months of record-setting achievements for the brand

·         October 2010 new sales of 8,128 vehicles surpasses previous October record set in 2008 with 7,443 Audi vehicles sold; Audi A3, Q5 sales jump significantly.

·         Certified Pre-Owned sales of 2,400 vehicles marks the best October for Audi CPO in the last six years, since 2004

 

HERNDON, Va., Nov 2, 2010  -  Audi today sustained its 2010 momentum with record-setting October U.S. sales, which surpassed the prior October record set in 2008 by 685 vehicles. Leading into a promising fourth quarter, October 2010 sales of Audi cars and SUVs not only marked the seventh record month of 2010, but also comes on the heels of the company’s all-time third quarter record in Audi U.S. sales history of more than 25,000 vehicles sold.

 

For October, Audi sold 8,128 vehicles, a 10.5% increase over the 7,358 vehicles sold in October 2009. Year-to-date in October 2010 Audi new sales rose more than 22% versus its prior year-to-date total of 66,876 vehicles sold. Audi also recorded a record-breaking 30% increase in its total CPO sales, as compared to the previous October.

 

Overall, these results continue to keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

 

October 2010 Audi A3 sales not only jumped 144.9% from a year earlier as consumers continue to demand the Audi A3 TDI clean diesel, which is the reigning 2010 Green Car of the Year, but also experienced more than a 10% increase quarter-to-quarter. In addition, Audi Q5 crossover sales rose nearly 70% when compared to October 2009 and Audi Q7 sales also showed a nearly 20% rise from September 2010 with 789 vehicles sold.

 

Audi has enjoyed significant sales growth across all U.S. regions as October 2010 marks three consecutive record-setting months for sales.

 

“There is no denying that Audi is firing on all cylinders as we continue to set the pace as the benchmark for the luxury vehicle market,” said Audi of America President Johan de Nysschen. “We are very pleased that consumers continue to reward Audi for its superior craftsmanship, performance and efficiency, as 2010 looks to be the best year Audi has ever enjoyed in the U.S. market.”

 

Audi sales highlights – October 2010

 

·         October 2010 ranks as the best October in Audi of America history.

·         Audi sales continue on track to set a U.S. record in 2010.

·         Audi A8 sales numbers fell as the brand prepared to introduce the thoroughly redesigned 2011 Audi A8 flagship model in late November.

 

Audi Q5 and Audi Q7 October sales and news notes

 

·         Audi Q5 sales in October second only to A4.

·         Audi Q5 sales up 69.5% for October and 77% CYTD.

·         Audi Q7 sales up 17.6% for October and 8% CYTD, with TDI as 36.4% of mix in October

 

Audi A3, A5 and A6 October sales and news notes

 

·         Audi A3 sales rose 144.9% in October; up 72% CYTD. A3 TDI is 46.5% of mix.

·         Audi A5 sales up 25.9% YTD.

·         The Audi A6 luxury sedan continued sales resurgence: up 26.1% in October; up 30.1% CYTD.

 

Audi Certified Pre-Owned sales and news notes

 

·         October 2010 CPO sales experienced 30% uptick to 2,400 vehicles from 1,845 a year earlier.

·         October 2010 was the best October for Audi CPO in the last six years, since 2004.

 

ABOUT AUDI

 

Audi of America, Inc. and its 272 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology.

 

 AUDI US SNAPSHOT

 

 

 

-----YEAR TO DATE-----

 Model Line

  October-10 Actual

  October-09 Actual

 Yr/Yr % change

  October-10 YTD Actual

  October-09 YTD Actual

 Yr/Yr % change

A3

  622

  254

  144.9%

  5,192

  2,911

  78.4%

A4

  2,469

  3,016

  -18.1%

  28,398

  30,983

  -8.3

A5

  1,147

  1,107

  3.6%

  13,743

  7,344

  87.1%

A6

  824

  669

  23.2%

  7,035

  5,463

  28.8%

A8

  35

  208

  -83.2

  686

  1,254

  -45.3%

Audi Q5

  2,099

  1,238

  69.5%

  18,735

  10,564

  77.3%

Audi Q7

  789

  671

  17.6%

  5,962

  6,123

  -2.6%

R8

  60

  45

  33.3%

  576

  591

  -2.5%

TT

  83

  150

  -44.7%

  1,391

  1,643

  -15.3

Total Audi Sales

  8,128

  7,358

  10.5%

  81,718

  66,876

  22.2%

 

NOTES:

 

·         2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.

·         2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models. 2009 A5 numbers do not include the cabriolet models.

·         A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.

·         A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.

·         TT includes Audi TT coupe’ and TT roadster models.

 

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