INGOLSTADT, Germany, Nov 3, 2010 - AUDI AG announced today that Culver City-based Iconic Entertainment LLC has been selected as their new product placement and branded entertainment agency of record.
Iconic Entertainment LLC, a newly formed “Branded Integration” agency specializing in Product Placement and Promotions with global entertainment properties, will partner with AUDI AG to integrate the brand in a diverse range of entertainment channels (e.g. Feature Films, Television Series, Video Games, Music Videos, and Emerging Media Platforms) and will look to extend/exploit the integrations through organic PR and Promotions.
Lothar Korn, Head of Marketing Communication at AUDI AG states “We are excited about the newly formed partnership and seek to continue our successful track record in the International Entertainment Industry.”
“Audi began the agency search in April and started a formal request for proposal pitch in June to enlist a creative and strategic partner to continue to drive AUDI AG’s successful placement strategy in all relevant media channels“, commented Florian Zitzlsperger, Head of Brand Partnerships. “We selected Iconic Entertainment LLC based on their staffs product placement experience, relationship network and creative approach”.
Iconic Entertainment LLC will report directly to Kai Mensing, responsible for global product placement and branded entertainment at AUDI AG, Ingolstadt, Germany.
For projects with single market relevance Iconic Entertainment LLC will also work in close cooperation with regional Audi organizations and the national agency networks. "Our brand integration efforts have helped Audi become one of the hottest luxury brands in the States,” said Scott Keogh, Chief Marketing Officer of Audi of America. “Alongside Iconic’s innovative team, we look forward to continuing our momentum in this dynamic film, television and new media landscape.”
About Iconic Entertainment:
Headquartered in the greater Los Angeles area, brand architects Arden Doss and Sara Dean created Iconic Entertainment LLC based on their 20 years of experience with product placement and promotions. The focus of the agency will be to build upon AUDI AG’s tremendous amount of success with their product placement and promotional portfolio and to elevate brand awareness by seamlessly integrating the brand with iconic entertainment properties.
For more information about Iconic Entertainment, please visit: www.iconic-ent.com
AUDI Group sold around 950,000 cars in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation.