talian supersports car manufacturer Automobili Lamborghini has opened two further dealerships in China: Lamborghini Xiamen in the flourishing Fujian Province of China; and Lamborghini Shanghai Central in Shanghai Xintiandi - the world-renowned luxury center - making a total of nine locations in China and Hong Kong.
Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., said: “Xiamen is one of the most important economic centers of China and an important strategic location for the marque, and along with Lamborghini Shanghai Central reinforces our growing brand presence and strategy for serving the strong East China market.”
Lamborghini has seen more than 100% growth in Chinese sales volumes for the 2010 year to date compared to 2009. Moreover, Lamborghini’s market share in the exclusive sports car segment has increased year to date from 14.9% in 2009 to 23% in 2010.
The dealerships in Xiamen and Shanghai Central are the latest developments in Automobili Lamborghini’s strategy for growing its robust worldwide network, and reflect the significant success already achieved by the brand in China. In addition to Xiamen and the two dealerships in Shanghai, Lamborghini operates six dealerships in Guangzhou, Beijing, Chengdu, Hangzhou, Shenzhen and Hong Kong.
“China continues as one of our most important markets, where we continue to forecast growth,” said Stephan Winkelmann. “The Chinese luxury market continues exponential growth in line with the country’s economic development. The extreme, uncompromising and Italian appeal of the Lamborghini brand is now well established and sought-out by the discerning Chinese luxury consumer.”
Xiamen, with its reputation as “The Garden City”, is an important Chinese financial center. The new showroom is operated by top-ten Chinese dealer group Enjoyauto Ltd. Lamborghini’s second Shanghai showroom is located in the heart of Shanghai’s Central Business District, among the city’s leading businesses and international luxury brands.