Audi is the most creative premium brand

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·         First place in HORIZONT ranking

·         Three gold medals at Cresta International Awards in New York

·         Many more advertising awards for Audi

INGOLSTADT, Germany, Dec 10, 2009  -  AUDI AG has taken first place in HORIZONT’s creativity ranking. The trade journal for marketing and advertising annually selects Germany’s most imaginative companies and brands. The Audi brand’s wealth of ideas already made an outstanding impression over the year in many national and international creative awards – and this was the factor that secured its victory in the HORIZONT ranking.

“Creative, innovative communication is essential for Audi in order to differentiate itself from its competitors as the most progressive premium brand, and to systematically extend its market success,” says Lothar Korn, Head of Marketing Communications at AUDI AG. “Our creative accomplishments for 2009 as a whole confirm that we are making good progress and that our excellent ideas generate customer enthusiasm for the Audi brand.”

The HORIZONT ranking is one of the most important creative indicators for the business divisions of marketing and advertising. Subject to evaluation are the top 45 national and international creativity contests concerning all sectors of commercial communications — such as print, TV, direct marketing, and interactive advertising.

The Cresta Awards also factored into the assessment. Audi won several of these awards this year. The promotional film “Robbery” for the A4 Exclusive Line equipment package, the Audi quattro film “Urban Carving”, and the “Bulletproof” ad impressed a high-caliber international jury at this creativity contest. The jury comprised 62 major creative professionals from 40 countries.

The Cresta Awards are one of the world’s most prestigious marketing and advertising competitions. Every year since 1993, they have recognized the brightest minds in international marketing communications and the advertising industry. Original concepts and quality of execution are the decisive criteria for the jury when judging the winners. This year, the jury had to evaluate candidates from 51 countries.

In addition to the Cresta Awards, Audi also won accolades in 2009 at the Clio Awards, the Golden Award of Montreux, ADC Europe, and the New York Festivals. Prizewinning entries included promotional films about the Audi Q5, the Audi Q7 Clean Diesel, TDI diesel technology, and the Audi brand’s motorsport triumphs.

The creative highlight in the area of spatial communications was quite clearly the Audi Coastline Marina installation at Design Miami, and this was suitably honored in the red dot award, the ADC and the ADAM



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