Audi breaks U.S. sales record; on pace to exceed 100,000 vehicles sold in America for the first time

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  • Audi sold its 93,507th vehicle of 2010 Monday evening
  • The old record of 93,506 models sold was set in 2007
  • Audi sales executives confident of surpassing noteworthy 100,000 mark


HERNDON, Va., Dec 14, 2010 - Audi broke its annual vehicle sales record in the U.S. Monday evening when it recorded its 93,507th transaction of 2010. The sale eclipsed the old U.S. record of 93,506 vehicles sold in 2007.


“This is truly an historic moment for Audi as the brand continues on its established course to become the most successful premium brand in the U.S. and globally,” said Johan de Nysschen, President, Audi of America. “Setting a new sales record reflects on the exceptional work done by the Audi team and our dealer partners. But credit for this achievement also belongs to the American premium car consumer who is choosing the advantages of Audi engineering innovations.”


Mark Del Rosso, Chief Operating Officer, Audi of America said there is no question that the brand will exceed 100,000 2010 vehicle sales by the end of December and that it will aim for another record-breaking year in 2011.


“We are on target to surpass the 100,000 mark,” Del Rosso said. “And, with an energized dealer body and exciting new products still to come, we believe that topping the new record is our next objective.”


The U.S. will be the fourth market for Audi globally with sales exceeding 100,000 vehicles, joining China, Germany and the United Kingdom.




Audi of America, Inc. and its 276 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead.



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