· Exciting ContiTireRace game developed exclusively for iPhone
· Game available free of charge in the iTunes Store
· Drawing to be held for three PlayStation 3 units
Hanover, With the ContiTireRace, the first tire race can now be run on the iPhone. The free app can be found in the iTunes Store. The goal of the game is to take the race track with ContiWinterContact TS 830 as quickly as possible, collecting valuable points along the way that give the rolling tires additional speed and thus better lap times. The race can be “run” using either the keys or by tilting the phone. Snowy and icy roads suitable to the season and winter tire model make it all the more exciting. Players who have registered by December 20, 2010 have the chance to win one of three PlayStation 3 units to be raffled by Continental. All registered players can view their results on the iPhone and see who will be the champion. The app is available in English and German.
“With the ContiTireRace, we want to gather experience in the area of eGames and position Continental as brand in the app store,” explains Carola Natzel, Manager Business Development E-Business at Continental. “Of course we would like to get young technology fans in particular interested in our company and its products.”
With targeted annual sales of €25 billion for 2010, Continental is among the leading automotive suppliers worldwide. As a supplier of tires, brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 146,000 in 46 countries.
Continental is the European market leader for passenger and light truck tires. More than 30 percent of all new European cars leave the factory fitted with Continental tires. Continental’s tyre divisions are an official sponsor of the 2014 FIFA World Cup BrazilTM. For further details, please go to www.ContiSoccerWorld.com