“We’ve been anticipating this month as it welcomed the all-new 5 Series into a market of waiting customers, and provides another vital link to our aggressive model introduction cycle,” said Jim O’Donnell, President of BMW of North America, LLC. “While economic improvement has been, and looks to continue to be slow this year, nevertheless new core products such as the 5 Series, major upgrades to the perennial best selling X5 and 3 Series, and the new six cylinder 740i and 535i Gran Turismo are now giving us the vehicles to once again play offense in the market.”
The BMW 5 Series – the traditional leader of the midsize sports-sedan segment in the
BMW Brand Sales
BMW brand showed an overall performance increase of 14.6 percent to 19,182 vehicles in June. Key drivers of June’s sales results were high volume models – 5 Series, up 40.2 percent to 3,865 units; X5, up 44.4 percent to 3,273 units; and 7 Series, up 112.6 percent to 1,716 units. Year-to-date, overall BMW brand sales increased 7.6 percent to 100,632 units.
BMW Pre-Owned Vehicles
In June, sales of BMW’s used vehicles (including certified pre-owned vehicles) sold through the BMW dealership network increased 1.4 percent to 13,445 vehicles. Year-to-date, used vehicle sales were up 4.9 percent to 83,723 vehicles.
MINI Brand Sales
MINI USA reported sales of 4,149 cars in June, an increase of 1.1 percent compared to last year. MINI Convertible performed best and sales were up 35 percent compared to last year. After the first six months, MINI continued to show a stable volume development with sales slightly up 0.3 percent to 20,953 cars while at the same time increasing its share of the small car premium segment that has lagged the general market trend.
Table: Sales BMW of
|
|
June 2010 |
June 2009 |
% |
YTD 2010 |
YTD 2009 |
% |
|
BMW brand |
19,182 |
16,744 |
14.6 |
100,632 |
93,563 |
7.6 |
|
BMW passenger cars |
14,490 |
13,592 |
6.6 |
78,423 |
75,443 |
4.0 |
|
BMW light trucks (SAVs) |
4,692 |
3,152 |
48.9 |
22,209 |
18,120 |
22.6 |
|
MINI brand |
4,149 |
4,105 |
1.1 |
20,953 |
20,885 |
0.3 |
|
TOTAL Group |
23,331 |
20,849 |
11.9 |
121,585 |
114,448 |
6.2 |
BMW Group In
BMW of North America, LLC has been present in the
