Yokohama Tire
Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing...
For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit ...
Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year...
Veteran off-roader takes first on off-the-shelf Geolandar A/T-S+® tires...
Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing...
Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series ...
Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology...
Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico...
Ever wonder how under-inflation or over-inflation affects a tire exactly? Or how misalignment can cause a tire to wear prematurely? ...
Exhibit spotlights BluEarth-1™, Yokohama’s orange oil-infused tire that reduces petroleum use in tire manufacturing...
Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, ...
Two-year exhibit starts in fall 2011 and will feature BluEarth-1™, Yokohama’s next generation eco-friendly tire that utilizes oil from orange peels to reduce use of petroleum...
Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. ...
Yokohama Tire Corporation has expanded its nationwide grassroots consumer programs in 2011 by participating in 18 car shows and car club events, including the upcoming Z1 Nationals...
Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang...
The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY ® Award in the Mobile Marketing category at the recent Los Angeles area ...
Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series...
Yokohama Tire Corporation is going digital at the LA Auto Show, November 19-28 at the LA Convention Center...
With the additional three sizes, the AD08, nicknamed “the fastest street tire,” is now available in 35 sizes...
Latest segment features off-road racing champions Cameron and Heidi Steele and is posted on the company’s Website and YouTube...
Yokohama Tire Corporation’s all-new AVID ® ENVigor ™, tied for first place in Tire Rack’s recent high-performance tire testing event....
Yokohama Tire Corporation, which recently signed a sponsorship program with the Dallas Cowboys, added two more National Football League ...
Yokohama Tire Corporation is going green again, this time at the famed Pebble Beach Concours d’Elegance. Yokohama will feature a “living wall,” ...
Yokohama Tire Corporation-sponsored off-road desert racers Cameron and Heidi Steele are chasing championships again....
New “Yokohama Tire Tips” segment focuses on 'how to read the sidewall of a tire' and is again hosted by off-road racing champion Cameron Steele....
Yokohama Tire Corporation’s eco-sensitive “living wall” display, shown at the 2009 Los Angeles Auto Show, has been honored with a Bronze Award ...
EV buggy to tackle famous “Race to the Clouds” on ADVAN® ENV-R2™ slicks, the world’s only eco-friendly race tire which cuts petroleum use by 20 percent...
To increase public awareness about a wide variety of tire-related subjects, Yokohama Tire Corporation will release a series ...
Yokohama Tire Corporation is adding the Los Angeles Angels to their lineup of sports teams...
Months and months of testing paid off for Yokohama Tire Corporation as its second generation orange oil-infused eco race tires, the ADVAN® ENV-R2 ...
Thanks to a new two-year sponsorship extension between Yokohama and the International Motor Sports Association (IMSA) that was announced today in Sebring, Florida...
A little more orange oil means a lot less petroleum, according to Yokohama Tire Corporation, which introduced its upgraded environmentally-sensitive ADVAN ® ENV-R2™ racing tire at a press conference today in Sebring, Florida...
Tiremaker partners with JaguarRSR in GT2 class and expands its “eco-racing’ with revolutionary orange oil-infused tires in the Patrón GT3 Challenge by Yokohama and ALMS GTC class...
Yokohama Tire Corporation’s new AVID® ENVigor™ – “the most complete performance tire ever created” – launches today at tire dealers across the U.S. The ENVigor is available in 69 sizes for a huge array of vehicle applications, making it one of the largest tire launches in Yokohama’s history...
It’s a “three-peat” for Yokohama Tire Corporation. As part of its 2010 marketing program, the Fullerton, California-based tire maker is sponsoring two of the National Basketball Association’s (NBA) top teams – the Boston Celtics and San Antonio Spurs – for the third consecutive year, announced Shawn...
Yokohama Tire Corporation’s all-new AVID® ENVigor™ – the first tire to combine high-performance, superior comfort, eco sensibilities and long treadlife – will hit the market March 1 in 69 sizes for a wide variety of vehicle applications, making it one of the largest tire launches in Yokohama’s histo...
YTC has widened the size range of its popular all-season touring tire, the AVID TRZ® (Three Ride Zones), to include 10 new H-rated sizes. These new tires improve upon the TRZ line’s considerable range of fitments to now include more European, Asian and domestic vehicles that require an H-speed ratin...
In 2009, Yokohama Tire Corporation had many major motorsports successes, including repeat championships in off-road racing’s SCORE and SNORE series, and a season-long, strong run in ALMS. However, Yokohama’s most newsworthy motorsports accomplishment was to shatter the eco-racing barrier by introduc...
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