In lighting technology, Audi is driving progress at high tempo. Today, its xenon plus-and LED headlights already provide excellent illumination of the road and give the cars with the four rings an unmistakable look...
The two Audi works drivers Mike Rockenfeller and André Lotterer visited two venues in two cities in which Audi grabbed the headlines with two unusual appearances....
Audi has released two new exclusive editions for the A1 and the A1 Sportback. Their names are the A1 amplified red and the A1 amplified white...
The time has come: The 26th DTM season starts at the Hockenheimring on Sunday. For the new Audi A5 DTM and its competitors, the start can be decisive...
Audi is crowning its successful A1 model series with an exclusive top-of-the-line model. The dynamic A1 quattro, limited to just 333 units, moves to the head of the compact class...
Behinds the scenes footage of the production of the Audi A1 Sportback in Brussels....
Audi has unveiled a unique A1 at the Tokyo Motor Show: Glistening in the colors of the Japanese national soccer team, the Audi A1 SAMURAI BLUE shows Audi’s respect for the Japanese national soccer team...
Audi is extending the A1 family – the A1 Sportback is coming in early 2012. The five-door model is emotional and individual, communicative and youthful, sporty and efficient. ...
20 units of the Audi A1 e-tron are on the roads of the Munich pilot region. Some trial participants even got the keys to their electric cars weeks ago...
It gives the impression of having just emerged from the shop, freshly painted, on its way to the first rollout on the race track. The Audi A1 clubsport quattro is a one-off vehicle built to the limits of technology for breathtaking dynamics...
“Clean, safe, connected” was the motto for the eleventh Michelin Challenge Bibendum held in Berlin from May 18 – 22. Audi was there with technologies and products in keeping with this motto. Exciting exhibits at the trade show booth presented Audi balanced mobility...
The S tronic dual-clutch transmission is a successful technology. It combines the convenience of an automatic with the efficiency of a manual transmission, while adding its own dynamic touch. Throughout much of the model line-up – from the A1 to the A7 Sportback ...
Audi is blazing utterly new trails to shape the future. Under the motto of “Audi balanced mobility,” the company wants to realize a considerable goal: a neutral CO2 balance across the entire mobility chain. ...
As announced at the Paris Motor Show back in the fall of 2010, Audi is also bringing the permanent all-wheel drive system to the premium subcompact class. Consistent traction, a high level of driving safety and exciting dynamics – the A1 with quattro drive will be the first car in this segment to po...
The new Audi project “A dream comes true” has truly had a dream start at the Kieler Woche. ...
For the fourth year in a row, AUDI AG will have its own stand at the GTI meet at the Wörthersee and is once again expecting Audi fans from throughout Europe...
The Audi A1 e-tron is a Mega City Vehicle (MCV) with an innovative drive technology. It comes equipped with a powerful electric motor for zero-emission ...
Listening to music in the car is nothing new, but driving a car in a piece of music certainly is...
The new e-tron model series from Audi will gain another new member at the Geneva Motor Show: The Audi A1 e-tron is a Mega City Vehicle (MCV) with an innovative drive technology. It comes equipped with a powerful electric motor for zero-emission driving in the city....
With its agile handling and direct steering, the new Audi A1 is just a lot of fun. Dr. Horst Glaser, Head of Chassis Development at AUDI AG, tested the A1 together with DTM pilot Markus Winkelhock. The verdict was as follows:...
The new A1 is clever, communicative and informative. Its range of infotainment and multimedia systems is unrivalled in its category – the compact segment – in terms of versatility, high quality and innovation....
Michael Dick, Member of the Board of Management for Technical Development at AUDI AG, talks about the Audi A1: We are venturing into new terrain with the A1: It defines an entirely new model series and will be the first premium automobile in the small compact segment....
Audi is the first carmaker to make a home for itself within the PlayStation Home platform. Known as Audi Space, it’s a virtual world that architects and designers have given a futuristic look. It has a lot going for it, including the presentation to visitors of the Audi A1 on February 11. In additio...
Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies...
The young customers of the A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility. ...
Audi Brussels is facing a major challenge. The new Audi A1 marks the first time that an Audi model will be built in Belgium. The plant and its employees are prepared for the start of production. A total of 285 million euro has been invested in the site. ...
When a new car is introduced, everyone naturally wants to know what it looks like. The shape, the proportions, the color – especially when it comes to the exterior. But the interior also offers a lot of exciting details. With the Audi A1, the people who designed the interior concentrated on creating...
It was a very special kind of secret practice: The two national soccer players Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the Audi A1 to their hearts’ content – strictly shielded from the outside world inside a hall at a secret location. Before them, only the members of the ...
New colors for a new car. The Audi A1 has been designed with a love for detail that includes its innovative range of colors. For the interior, the designers have come up with something very special: Wasabi Green....
Uncompromising quality is both an aspiration and an obligation for Audi. The new A1, just like the brand’s other models, is characterized by exquisite attention to the smallest of details; it will set new standards of quality in the compact class. “The A1 will be the first fully-fledged premium aut...
The new Audi A1 is dedicated to emotional design, as two details on the body make abundantly clear. The shoulder line and the color-contrasted roof arch. ...
Audi A1: Light designer André Georgi explains the complex graphics which are created in the interplay between the daytime running lights, the turn signals and the dipped headlights...
A new name, a new segment, a new car. Is there a more fascinating challenge for a car designer? Bold and surprising design was what the Audi team was aiming for in 2007 when it designed the A1 project quattro for the Tokyo Motor Show and again in 2008 for the A1 Sportback concept for the Paris Auto ...