Continental releases dynamic new GRAND-AM commercial during the 24 at Daytona race

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·         Continental GRAND-AM commercial will be featured multiple times during GRAND-AM broadcast.

·         Commercial was produced by Mad Media 

Fort Mill, SC – (Jan. 28, 2011) – Continental, the Official Tire of GRAND-AM Road Racing, will air an exciting new commercial during SPEED’s live coverage of the much anticipated Rolex 24 at the Daytona International Speedway in Daytona Beach, Fla., Jan. 27 through 30.

The dramatic new TV commercial captures Continental’s passion for racing and excellence.

“It is said that passion is the genesis of racing. It’s what propels us forward, pushes us further… and faster — to exceed our own limitations,” says the narrator while drivers secure their helmets and prepare to take on the daunting GRAND-AM course. “At Continental Tire, our passion for racing drives our technology — from the track to the street. Continental Tire, the official tire of GRAND-AM racing.”

The fast-paced, 30-second spot features GRAND-AM competitors on Continental tires at speed, flawlessly executing the curves and straight-aways down a winding track in full racing trim. The commercial targets car enthusiast with a passion for the open road, racing and the adreline rush of performance. The spot was produced by Mad Media of Oceanside, CA, and the entire sequence was filmed at VIR race track in Virginia during a tire test session.

“Continental Tire has an unwavering commitment to motorsports tire technology, and we’re determined to remain a leading force in racing, technology and safety,” said Bill Caldwell, vice president of sales and marketing, Continental Tire. “GRAND-AM Racing is the country’s preeminent sanctioning body in sports car racing, and we’re proud and honored to partner with them as the title sponsor of the 2011 Continental Tire GRAND-AM Sports Car Challenge and as an official sponsor of the GRAND-AM Rolex Sports Car Series.”

The GRAND-AM Road Racing model has revolutionized racing with its electric battles at the front of the field and close finishes in virtually every race. The season opening Rolex 24 at Daytona is North America’s premier sports car event, and has become a “race of champions,” featuring stars from NASCAR, IndyCar, F1 and international sports car series.

The Continental GRAND-AM TV commercial will be aired on SPEED during the GRAND-AM race broadcasts during 2011. For the full GRAND-AM Road Racing series schedule, visit

About Continental Tire

With sales of approximately €20 billion in 2009, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 143,000 in 46 countries.


Road Racing GRAND-AM Road Racing, which operates and sanctions the Rolex Sports Car Series and the Continental Tire Sports Car Challenge, is the foremost sanctioning body of sports car racing in North America. The 12-race Rolex Series 2011 schedule and the 10-race Continental Tire Sports Car Challenge 2011 calendar deliver professional sports car racing to key markets throughout North America in addition to being televised in the U.S. and Canada on SPEED and distributed globally through ESPN International. GRAND-AM Road Racing showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about GRAND-AM Road Racing at  



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