Aston Martin Cygnet The Luxury Commuter Car

Written By:
Photography by: Aston Martin
Aston Martin Cygnet Racing Concept Front
Aston Martin Cygnet Racing Concept Front Source Aston Martin
Image Gallery
Aston Martin Cygnet Racing Concept Front Aston Martin Cygnet Concept 3Q Front Aston Martin Cygnet Concept 3Q Rear Aston Martin Cygnet Concept Interior Aston Martin Cygnet  BeSeen Concept Aston Martin Cygnet  Bond Concept
Aston Martin Cygnet Business Concept Aston Martin Cygnet Concept China Town Aston Martin Cygnet Concept Front Aston Martin Cygnet Concept in Action Rear Aston Martin Cygnet Concept Front Aston Martin Cygnet Concept Rear
Aston Martin Cygnet  Country Concept Profile Aston Martin Cygnet Concept Rear

Gaydon, Warwickshire 2 March 2010: The Aston Martin Cygnet Concept is a bold step towards a new form of transportation; the luxury commuter car, a form of personal transportation that sees the company's core values engage with a new environment.

 

The Cygnet Concept enhances the marquee, pointing to a future of ongoing innovation, design and technology; allowing Aston Martin customers a greater degree of freedom without compromising the levels of design, quality and innovation that embody the brand.

An Aston Martin delivers the pleasure and exhilaration of driving combined with an appreciation of craftsmanship, design and technology. But Aston Martin is also about innovation, forging new links and associations; and bringing the brand's qualities to new sectors of the market.

 

“Many of our customers have a need for a small car for urban and city use,” says Aston Martin Chief Executive, Dr Ulrich Bez, “The Cygnet Concept brings intelligence, innovation and artistry to the small car market. The Cygnet Concept represents the natural choice for those customers looking for a premium commuter car.”

 

“Our past, our future and our backbone will always remain sports cars, but the Cygnet Concept will support this by offering our customers a greater degree of freedom in the urban context.”

 

The Cygnet Concept is the result of a unique and intelligent collaboration, the coming together of two companies that are leaders in their respective fields. The project has required a close intellectual and engineering partnership, resulting in an inventive solution that unites volume and niche automotive engineering.

 

Aston Martin has always understood the importance of an emotional engagement with its products. As the company continues to innovate and diversify its product portfolio, emotional design will remain at the heart of its strategy, be it through the exhilarating sound of a V12 engine, the unmistakable silhouette of an Aston Martin sports car or the quality, craftsmanship and skill that is evident in an Aston Martin interior. The Cygnet Concept exemplifies this latter attribute, demonstrating the high levels of detail design and craft that are integral to every Aston Martin, presented within a compact and highly advanced technological package.

 

The Cygnet Concept is a demonstration of Aston Martin's unrivalled skill at creating hand-crafted interiors. The rich blend of hand-stitched leather, Alcantara and aluminum is shared with Aston Martin's sports cars. The company's extensive experience of traditional processes and richly detailed craftsmanship gives each Aston Martin a unique feel, bringing together detailed design work, high technology and exquisitely tactile materials.

 

As a luxury commuter car that can slip easily and unobtrusively into the city, the Cygnet Concept is a highly intelligent solution to urban mobility. Using tried and tested technology, together with Aston Martin's acclaimed levels of personalization and customization, material quality, craft skill and tactile delight, the Cygnet Concept is innovative and forward-thinking, a genuine solution for future mobility and a natural partner for Aston Martin's line-up of acclaimed luxury sports cars.

 

 

Comments

Concept S-Class Coupé provides a clear vision of the future
Concept S-Class Coupé provides a clear vision of the future

Traditionally the top of the Mercedes-Benz product range is occupied by the grand coupé. The Concept S-Class Coupé provides a clear vision of the next model generation at the International Motor Show (IAA) in Frankfurt: ...

Dynamics in a new form – Audi nanuk quattro concept
Dynamics in a new form – Audi nanuk quattro concept

Sportiness in a new form – Audi is showing the Audi nanuk quattro concept show car at the IAA in Frankfurt am Main. Its crossover concept combines the dynamics of a high-performance sports car with Audi's quattro expertise ...

Jaguar Reveals C-X17 Sports Crossover Concept
Jaguar Reveals C-X17 Sports Crossover Concept

The C-X17 has been created as a design study to introduce Jaguar’s all-new advanced aluminum monocoque architecture, codenamed iQ[Al], on which an exciting range of future Jaguars will be built. ...

EuroCar News on youTube Follow eurocarnews on Twitter