Porsche Top Brand in J.D. Power and Associates Dependability Study

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Atlanta, March 18, 2010 – According to a quality study by J.D. Power and Associates, Porsche continues to meet and exceed the long-term quality demands of its customers in the United States.


Porsche recorded the top score of all brands surveyed in the J.D. Power and Associates 2010 Vehicle Dependability StudySM.


The study measured problems experienced by original owners of three-year-old (2007 model year) vehicles, including 198 different problem symptoms across all areas of the vehicle. Overall dependability is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.


Based on this measurement, Porsche had the fewest problems and was the top brand in this important dependability study.


“For Porsche this is very significant,” said Detlev von Platen, President and CEO, Porsche Cars North America. “It confirms that our cars meet the full spectrum of our customers’ very demanding expectations well into the ownership experience.”


According to J.D. Power and Associates, among new-vehicle shoppers, perception of quality and dependability is the most influential factor in their decision to purchase a specific vehicle model.


About Porsche Cars North America, Inc


Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs approximately 213 people who provide Porsche vehicles, parts, service, marketing and training for its 200 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing. PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-passenger Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.



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