Yokohama Tire Corporation to Release Series of Educational Videos Starting June 6

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FULLERTON, CA (June 4, 2010) – To increase public awareness about  a wide variety of tire-related subjects, Yokohama Tire Corporation will release a series of short educational videos on its Web site ( www.yokohamatire.com ) and YouTube. The first video features off-road racing champion and TV commentator Cameron Steele discussing the importance of properly inflated tires. The debut, June 6, coincides with Tire Safety Week.

 

“Consumer awareness and education regarding tires is vital,” said Fred Koplin, Yokohama Tire director, marketing communications, “so we designed these short, entertaining videos to help consumers understand just how important tires are, especially since tires are the only part of a vehicle to touch the road.”

 

Koplin said the videos will be two to three minutes long and cover topics including: how to check air pressure, read a sidewall, ways to achieve better fuel efficiency, understanding braking distances and choosing the correct tire for a vehicle. Different video hosts will be used, including Steele and his wife Heidi (also an off-road racing champion), as well as Yokohama company employees.

 

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

 

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com

 

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