BMW Group U.S. Reports February 2010 Sales

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Woodcliff Lake, NJ – March 2, 2010... BMW Group in the U.S. (BMW and MINI combined) increased its February sales 13.7 percent selling 17,971 vehicles compared to the same month in 2009.  Both the BMW and MINI brands improved performance with BMW reporting a sales increase of 16.3 percent to 15,100 units and MINI a 1.6 percent increase to 2,871 vehicles. 

 

Results were driven by the excellent performance of the BMW X5 Sports Activity Vehicle, up 75.5 percent, and the X6 increasing 97.6 percent.  In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.

 

 “It’s a positive market sign that sales for both BMW and MINI, as well as some other premium brands, continued to improve in February,” said Jim O’Donnell, President of BMW of North America, LLC. “Led by the 7 Series just one year ago, we are now beginning to renew the heart of our model line-up, and believe as we do so over the next couple of years, our market strength will continue. For example, just today we unveiled the all new BMW 5 series at the Geneva motor show and it arrives in the US in June.”

 

On the used car side, sales of BMW’s Certified Pre-Owned (CPO) vehicles were down 9.4 percent to 8,469 vehicles versus 9,350 vehicles reported in a very strong February 2009.  Year-to-date, CPO sales were down 17.8 percent to 15,912 in the same period of 2009.

 

T Table: Sales BMW of North America, LLC – February 2010

 



Feb. 2010

Feb.

2009

%

YTD

2010

YTD 2009

%

BMW brand

15,100

12,979

16.3%

28,263

25,211

12.1%

   BMW passenger cars

11,296

10,776

4.8%

21,329

19,473

9.5%

   BMW light trucks

   (SAVs)

3,804

2,203

72.7%

6,934

5,738

20.8%

MINI brand

2,871

2,826

1.6%

5,118

4,908

4.3%

TOTAL Group

17,971

15,805

13.7%

33,381

30,119

10.8%

BMW Group In America

 

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 91 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

 

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